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Shopify & TikTok commerce partnership

By Lauren Fruncillo October 28, 2020 - 12:43 pm

When you bring Shopify & TikTok together you get one of the premier ecommerce platforms partnering with the fastest growing social media platform and what could be an exciting new channel for merchants. Connecting with your customers where they spend their time is the name of the game and if you want to appeal to a younger audience TikTok is where it’s at.

Shopify & TikTok is a first-of-its-kind commerce partnership and with the TikTok channel for Shopify, merchants can take advantage of TikTok’s global scale to reach new and highly engaged audiences. The TikTok channel allows merchants to create and connect their TikTok For Business account and deploy In-Feed shoppable video ads directly within Shopify.

Merchants select which product they would like to feature, and video ads are automatically generated that drive to their Shopify stores for checkout. Ready-made templates designed specifically for commerce mean merchants of any size can take advantage of the TikTok channel using their existing imagery or video.

Shopify and TikTok will also collaborate to test new commerce features over the coming months that will further empower merchants to expand their paid and organic reach in video and on profiles.

Today the Shopify & TikTok channel is available in the US, and will become available in other select markets throughout North America, Europe and Southeast Asia in early 2021

“We’re thrilled to be the first partner to welcome TikTok to the world of commerce, particularly right now, as our merchants prepare for a busy online holiday shopping season. TikTok is one of the world’s fastest growing entertainment platforms with over 100 million highly engaged users in the US alone. The TikTok channel means Shopify merchants—even those without a strong TikTok following of their own yet—can connect with these new audiences using content that feels authentic and genuine to the TikTok experience.”
– Satish Kanwar, Vice President of Product, Shopify

“We are delighted to partner with Shopify and provide a channel for their merchants to reach new audiences and drive sales on TikTok. As social commerce proliferates, retailers are recognizing that TikTok’s creative and highly engaged community sets it apart from other platforms. We’re constantly exploring new and innovative ways to connect brands with our users, and Shopify is the perfect partner to help us grow and expand our commerce capabilities globally.”
– Blake Chandlee, Vice President, Global Business Solutions, TikTok

#ShopBlack Hashtag Challenge Plus

Every business seems to be aligning themselves with the black lives matter campaign and so Shopify & TikTok could hardly miss out on the opportunity. Shopify & TikTok have partnered to showcase black-owned businesses with the launch of TikTok’s first co-branded Hashtag Challenge Plus, #ShopBlack.

Running from the 10th to 15th of November, TikTok users can spotlight their favourite black-owned businesses using the hashtag #ShopBlack. The campaign, which also features a custom branded effect, music and creator content, will highlight products from more than 40 Shopify merchants, giving TikTok users a resource to support black-owned businesses.

Shopify black business directory

Shopify is also launching a black business directory.

@shopify

still dizzy from warp speed 🚀💫⭐️ #tiktokforbusiness #fyp #shopify #businesstiktok #levitating #itstartsontiktok #levitatingchallenge

♬ original sound – Shopify

  • Geoffrey B
    1 month ago

    Thanks for promoting the important cause of #ShopBlack, Tamebay. We know that true equality can only be achieved when we only do business with people who look the same as us. Perhaps us in the west should look more to Tik Tok’s home country for how to treat other races and cultures with dignity and respect.

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