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eBay Auto Send Offer to Buyers increases conversion rate
The eBay Send Offer to Buyers tool is by all accounts one of the most effective features eBay have ever released. Now an enhancement will enable you to Auto Send Offer to Buyers in a set and forget manner.
Send Offer to Buyers lets you engage with your watchers directly to offer a reduced price on your listings. You select a discount and those who have already expressed an interested in the product receive an offer which often prompts an immediate purchase. Anecdotal reports from sellers say that using Send Offer to Buyers is highly effecting. eBay themselves say that according to internal data watchers are at least 30% more likely to turn into buyers when they receive an offer from a seller.
The offer price you send needs to be at least 5% lower than the original price on the listing for items with a Buy It Now price under £200. If your listing’s Buy It Now price is between £200 and £1,000, your offer must be at least 3%, and you can offer as little as 2% for items over £1,000.
eBay Auto Send Offer to Buyers
Now, once you’ve sent an offer to your interested buyers, there is an auto-send feature which gives you the option to send the same offer to future interested buyers. eBay will automatically check for new interested buyers every 24 hours from when you first send the offer until the listing ends or you manually cancel the Auto Send Offer to Buyers option. The automatic offer will be the same discount that you set up in the original offer.
When setting up an offer, you’ll have the option to select “automatically send offers” in offer settings. You can both start and stop automatic offers on the Offer Settings tab on the manage offers page.
There seems little reason why, if you are already using Send Offer to Buyers, you wouldn’t check the box to Auto Send Offer to Buyers. It’s one less thing to worry about and so long as your margins don’t change the offer price will remain the same. Especially as the country goes into local lockdowns, use Auto Send Offer to Buyers to remind shoppers of what they were interested in and enjoy the increased conversion rates.
Hmm, never “understood” the offers thingy. I’m selling brand new products at very competitive prices.. it’s a business not charity. it’s like buyers sometimes ask “what’s the lowest…”. Imagine when i’m going to email our landlord re rent for warehouse space and ask “what’s the lowest you can do this month?!” 🤣
“The eBay Send Offer to Buyers tool is by all accounts one of the most effective features eBay have ever released”
Anyone actual ebay sellers out there got evidence to prove this.
Hi Anne, Yes! David Brackin did some analysis earlier this year:
It does work but your offering something that was £29.99 for example for £24.99 etc.
So it creates volume, but wrecks margin. Ive been using it alot recently as i just want my goods gone.
For got to add, if the buyer arrived at your listing via ‘Sponsered’ you will also need to pay that fee. But you will have no idea how many did. So you could send 10 offers all to people that arrived via sponsered.
I’m assuming you can set up offers without having to use Sponsored products. We did some advertising on ebay and it really wasn’t worth the extra fees
Yes you can do that, We have best offer on alot of our listings anyway.
But we send manually. it 100% does work and increase sales volumes, its a great tool to clear items you need gone.
Chris – is David Brakin an ebay seller ?
Yes, David has over 200,000 feedback!
Hi Anne — I’ve been selling professionally on eBay for 16 years and since I enjoy numbers, I often run experiments and share the results with others.
It is the nature of marketing initiatives that you give up some margin for some volume. Only you can know where the sweet spot in in that trade-off for your particular business, capacity to store and ship and gross and net margins.
Different marketing initiatives on eBay offer different options — PL gives a percentage of the sale, SIO drops the price, promotions might offer BOGOF, free shipping can be seen as a marketing activity, as can the time spent honing the item specifics in listings. We make choices where to spend and want to know where we get the biggest bang for our buck. There are subtle differences between the price and traffic levers, and in particular how they can be used together to create higher gross margins.
Our experience on seller-initiated-offers (SIO) – for our stock – is that it can be a very powerful lever to drive sales. Chris linked to the original article I published and I find similar results every day. I continue to run experiments to measure incremental sell-through rate vs discount.
I am afraid that the reporting that eBay gives does not immediately show the incremental value of these initiatives (if I were selling marketing, I’d make the ROI more obvious!), but it is improving — you’ll have to do your own experiments and analyses to figure it out for your inventory.
But my overall guidance is that SIO is a big lever to pull on.
@David, would be interested to know how many time wasters you get with the best offer/ non payment/ cancel order straight after paying?
Used the send best offer feature on two of my shops yesterday to send about 50 best offers. Had 9 offers accepted of which 4 of already cancelled or not going to pay.
Get the usual excuses like phone unlocked while in pocket and accepted and bought the item. To sorry I no longer want the item as only read the listing after I bought it.
@Rob – our order failure rate in 2020 to the start of the month on eBay is 6.6% I’m afraid I can’t easily tell which of those were SIO.
Anecdotally from CS flow, we’d say there was higher cancellation rates on Best Offer acceptance (probing acceptance price) than there is on SIO acceptance, but I can’t back that up with numbers.
Our general policy is always to UPI.
Just sent out a load of best offers. Couple of successful ones but already, click buy and then straight away a cancelation request with no intention of buying. Getting more and more time wasters on ebay.
I have been trying it a lot recently with almost nil results…in fact probably going backwards. I sell unique one-off items. I had one sale from about 26 offers I sent out (usually knocking about 20-25% off)…but noticed items which had “x” number of watchers when I released the offers soon went down to just one or no watchers. I suspect they decided annoying emails about what they were watching could be got rid of by stopping watching the items at all. The other fear I have is that it “trains” buyers to not buy immediately, but watch items and hope they soon get an automated deal…even when you list as “best offer” and they could open dialogue with you to get a deal to start with and not wait for an automated offer! For me, it is slowing down sales overall.
@JoT – interesting comments and I’d had similar thoughts. Not sure it’s going to create a lot of extra sales unless a large margin is sacrificed but as @ifellow suggests it’s maybe a good way of getting rid of old stock. We used to use Auction to get rid of older stock but that doesn’t seem to work well any more even at ridiculously low prices .
I agree…auction format is a dead duck. Tried a few last month, had to despatch one item at a huge loss as it only got one bid and the rest got no bids and few views. The auction format is dying because we are in a “want it now” culture, nobody wants to wait 5-10 days to buy something then have to fight to buy it. They just go somewhere where they can purchase without waiting.
Long stopped bothering with auctions on ebay unless it is a product that is out of stock everywhere and high demand for it. Then you can do ok with a auction. I have now started using trade auctions to clear old or damaged stock that is not worth much, bundle it up in to lots. Once it is gone it is gone, if it sells for one pound, you don’t have worry about a buyer opening a return for a little mark that you did not mention.
we sell on ebay auction only, works a treat
we dont like looking at pages of ebay listings kidding ourselves