ecommotors aftermarket motors ecommerce solution launches in the UK

By Chris Dawson September 24, 2020 - 12:43 pm

There’s a new integrated provider of services and retail platform for the aftermarket motors ecommerce industry today. ecommotors has just launched to offer an end-to-end solution, enabling auto brands and resellers to grow incremental revenues, protect their brands, and avoid channel conflict.

It’s a joint initiative between Volo Commerce and E-Motive and delivers integrated ecommerce services and software systems for brands, manufacturers, distributors and resellers of parts, tools and accessories who want sustainable online sales growth.

Volo is providing the technology and E-Motive is providing the full suite of managed services.

What does ecommotors have to offer?

Until now, you would have to go to one provider to hire the full set of managed services, and another provider for the system for transacting ecommerce business across more marketplaces like Amazon and eBay and web stores. There was no single provider to cater to the entire proposition.

The category is unique, with particular ways of working and requirements that you don’t share with other sectors. Similarly, until now, there was no provider dedicated to serving the complete spectrum of aftermarket sellers – from brands through to resellers of all types – all with slightly differing challenges but with the common goal of getting closer to the consumer.

The motor aftermarket industry has been going online for years, and this accelerated dramatically through necessity in the second quarter of 2020. The trouble is, consumer parts and accessories buyers take a different journey.

At the same time OEs and OEMs worry about their brand online and the effect on their other channels, while distributors and resellers have resource issues adding vast numbers of stock and additional online channels.

Whether sellers use TecDoc, MAM, KBA or other indexing standards, converting their traditional B2B data to B2C-ready information for online buyers is about maximising automation and attention to detail.

ecommotors provides the full end-to-end solution to address the specific challenges for brands, distributors and resellers:

  • Data optimisation
  • Brand and reputation management
  • Channel conflict management
  • Cross-border trade solutions
  • Logistics
  • Customer service
  • Reporting and data analytics platform
  • Multichannel listing, inventory, order management platform

Why ecommmotors?

Companies want to partner with an experienced provider for swift, safe and sustainable growth. E-Motive has worked in the aftermarket ecommerce category for over 25 years, while Volo has worked with aftermarket customers since 2006, some of whom have enormous SKU requirements running into many millions and very heavy order volume demands.

There is a requirement for a single solution provider geared exclusively to all players in this unique category: aftermarket OE/OEM brands, distributors and resellers. This is why ecommotors have reengineered the two elements as one to address the ‘whole product solution’ requirements of this industry.

ecommotors is deeply rooted in the aftermarket motors ecommerce industry. As experts in multichannel they’re regularly consulted by marketplaces on what works. Data is key to success online, and ecommotors is essentially the back office for industry automotive data cataloguing systems, turning B2B bricks and mortar data into information that consumers use to search and buy.

“ecommotors is a new name in aftermarket ecommerce, but in fact we’re a 25-year-old start-up. We’ve over two decades of experience selling and managing motor brands on multiple online marketplaces and web stores. Some of us grew the first £1m business on eBay UK in the motors category. This, combined with our amassed expertise with other customers means that we intimately understand the consumer, hobbyist, individual shop and garage buying journey, and how you deliver that experience in digital routes to market which complement the traditional B2B routes.”
– Andrew Rowson, Head of Services, ecommotors

“Customers have historically had to go one provider to hire the full set of managed services and another provider for the platform to transact multichannel ecommerce business. There was no single provider to cater to the entire aftermarket proposition. Similarly, there was no single provider dedicated to serving the complete spectrum of aftermarket sellers, with their differing challenges yet the common goal of getting closer to the consumer. That’s why we felt it was important that ecommotors should deliver on the entire value proposition for customers, especially during one of the most turbulent trading periods that has forced increased acceleration into commerce.”
– Tony Kyberd, Head of Platforms, ecommotors

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