Country marketplaces brief – Sweden

By Chris Dawson September 7, 2020 - 10:00 am

With Fruugo, we are publishing a series of country marketplaces briefs and today take a look at Sweden:

Sweden is a fairly small country but offers significant opportunities for cross-border sellers. Internet access is close to ubiquitous and online shopping is well established. Consumers are used to shopping from international sites to get access to products they can’t get locally or simply to get a better deal. Electronics, Fashion, Health & Beauty and Media are the strongest categories in Sweden.

The Swedish shopping calendar is similar to most Western countries. Home and Garden will typically see an increase around Easter when spring finally arrives. Also look for a spike in children’s apparel in August as back to school usually involves a new wardrobe in countries that don’t have school uniforms.

If you are considering expanding your business internationally, there are a number of market factors to consider. Use the statistics here as well as the links provided below to help inform your decision. Fruugo provides retailers with a risk-free way of selling their products in over 40 countries around the globe.

Population: 10.3 million
Language: Swedish
Currency: Krona (SEK)
Distance Selling VAT threshold: 9,000,000 SEK
De minimis values: Duties:150 EUR Tax: 22 EUR
GDP: USD 530,833 million
Purchasing Power Factor: 1.0
Logistics rating: 4.05, 2nd globally
Online shoppers: 82%
Internet access: 96%
Mobile Internet users: 93%
Preferred payment methods: Credit card, Invoice, Swish
Google share of search: 95.9%

Global marketplaces
Fruugo enables you to sell more globally. They will translate your products, grow your orders, offer a no sale, no fee proposition and can assist you to sell to over 46 countries worldwide – click here to get started.

Local marketplaces CDON started out in media and technology but has evolved into a broad marketplace with sites in Sweden, Norway, Finland and Denmark. You will need product descriptions in local language and a local returns solution. Similar to eBay in that they offer new and used items from private and professional sellers. They support both auctions and fixed price listings. Tradera is currently owned by PayPal. Afound is a part of the H&M family. The focus of the marketplace is branded apparel at significant discounts. They have recently added categories for vintage and second hand products.

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Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.


Fruugo is a global marketplace with dedicated websites for 46 countries including the UK, most of Europe, parts of Asia and also Australia and New Zealand.

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