£75m Amazon Prime Day small business promotion

By Chris Dawson September 28, 2020 - 10:01 am

Amazon is investing more than £75 million to support small businesses globally with special Prime Day and holiday season promotional programmes – In the Prime Day small business promotion, Prime members who spend £10 with select small businesses selling in Amazon’s store now through to Monday 12th October will earn £10 to spend on Prime Day.

If you’ve been invited to participate you’ll have received an email informing you which of your products are included in the Prime Day small business promotion.

“Hello from Amazon Services,
Congratulations–your business is included in our Prime Day small business promotion!
Prime members in the United Kingdom who spend £10 or more on items sold by select small domestic brands and makers in Amazon’s store from now through October 12, 2020, get a £10 credit to use on Prime Day.
Amazon is funding this promotion to connect customers with local small businesses selling in its store.”

– Thank you. The Amazon Services Europe team

Once Prime Day begins, members can use their £10 credit to purchase almost any product in Amazon’s store, including from small businesses. More than half of the items sold in Amazon’s store in the UK are from third-party sellers – mostly small and medium-sized businesses. This year, Prime members around the globe can shop hundreds of thousands of Prime Day deals from these entrepreneurs.

To make it easier than ever for customers to support small businesses, Amazon has launched new curated collections to connect customers with local small businesses. Customers in the UK, US, Spain, Singapore, Netherlands, Mexico, Japan, Italy, Germany, France, Canada and Australia will be able to shop curated small business collections in both the lead-up to and on Prime Day.

“After a tough six months for everyone, we’re committed to making this the most successful Prime Day ever for small businesses, and excited for members to discover the very best from artisans and entrepreneurs in the UK, whilst saving big on everything they need and love from the comfort of their homes.”
– Doug Gurr, outgoing UK Country Manager, Amazon

  • ifellow
    1 year ago

    Shame most of the small businesses are Chinese isn’t it.

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