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Amazon Prime Day announced 13th and 14th October

By Chris Dawson September 28, 2020 - 10:00 am

The news you’ve been waiting for has arrived with Amazon Prime Day announced as taking place on 13th and 14th October, running for a full 48 hours. Prime Day will take place less than two weeks before Amazon Early Black Friday deals kick off on the 26th of October.

The two-day shopping event delivers Prime members incredible savings and deep discounts on over one million deals globally across every category. Prime Day kicks off at 00.01am on Tuesday, 13th October and runs through to 23.59pm on Wednesday 14th October, for Prime members in the UK, US, UAE, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, and – participating for the first time this year – Turkey and Brazil. The only country not included is Sweden where Amazon have only just launched.

This has been a challenging year for many small businesses, but selling in Amazon’s stores has enabled hundreds of thousands of smaller companies around the world to sustain and even grow their businesses throughout the COVID-19 pandemic. Amazon is increasing its commitment to small business by designing Prime Day to support them with our biggest small business promotion yet. This Prime Day, and throughout the festive season, Amazon will spend more than £75 million on promotional activities to help small businesses around the world increase their sales and reach new customers.

“After a tough six months for everyone, we’re committed to making this the most successful Prime Day ever for small businesses, and excited for members to discover the very best from artisans and entrepreneurs in the UK, whilst saving big on everything they need and love from the comfort of their homes.”
– Doug Gurr, outgoing UK Country Manager, Amazon

Early Prime Day Deals

With Amazon Prime Day announced for the 13th and 14th October, Amazon aren’t wasting any time so starting today, Prime members can shop early exclusive offers and deals every day leading up to Prime Day

  • Amazon Devices
  • Starting today, save £99.60 and get the Amazon eero 3-pack for £149.40, offering a simple, reliable WiFi system for streaming, gaming, and working from home.

  • Smart Home Security

    Also live from 28th September are deals on smart home security, including the new compact indoor smart security camera Blink Mini for just £24.99, and save £60 on the Alexa-compatible Ring Spotlight Cam, now £139.

  • Amazon Music
  • For just £0.99, Prime members who haven’t yet tried Amazon Music Unlimited can get four months of the premium streaming tier with unlimited access to more than 60 million songs ad-free, and now a wide selection of popular podcasts.

  • Prime Video
  • Prime members can get up to 50% off great movies and TV shows to rent or buy through Prime Video from 28th September to 14th October (inclusive), including Yesterday, John Wick Chapter 3: Parabellum and Downton Abbey. A selection of great movies are also available to rent from 2nd October to 8th October (inclusive) from as little as £1.99 including Dolittle, The Invisible Man, and Arkansas.

  • Audible
  • Prime members can enjoy three months of Audible for free if they subscribe between the 27th September and 28th October 2020. New Audible members only, deal terms and conditions apply.

  • Kindle Unlimited
  • Prime members can enjoy three months of Kindle Unlimited for no additional charge if they subscribe between the 1st and 14th of October 2020. New Kindle Unlimited members only, deal terms and conditions apply.

  • Kindle Book Deals
  • Prime members who spend £15 on Kindle Books between 1st and 12th October 2020 will be entitled to a £5 Kindle Book credit to spend on any eligible Kindle Book within 30 days. Terms and conditions apply.

  • Amazon First Reads
  • During October, Prime members can choose two Kindle Books available on Amazon First Reads for no additional charge.

  • Amazon Fashion
  • Save up to 30% off select styles from Amazon Fashion brands, including Aurique, Iris & Lilly, find. and Truth & Fable.

  • Amazon Brands
  • Save up to 20% off on select styles from Amazon brands, including home and electronic products from AmazonBasics, baby essentials from Mama Bear, health and personal care products from Solimo and snacks from Happy Belly.

  • More Deals
  • Deals start early across all categories and include the Philips Series 5000 Trim-n-Flow PRO Technology Hair Clipper was £53.99, now £34.99, the Toshiba 800 w 20 L Microwave Oven was £66.11, now £55.99, the NESCAFÉ Dolce Gusto Genio S Automatic Coffee Machine, was £89.99, now £59.99. Current selling prices correct as of 24/09/20.

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