Nova Blooms pivots from flowers to groceries during lockdown

By Chris Dawson August 4, 2020 - 1:37 pm

When your main business is selling flowers and a pandemic hits, using your infrastructure to pivot into a new service industry makes a lot of sense and that’s exactly what Nova Blooms successfully managed.

Whilst there are few people that don’t appreciate receiving flowers, you can’t eat the reproductive organs of plants but you can eat vegetables. With tens of millions in lock down and millions shielding, Nova Blooms responded to a desire from customers to find alternatives to supermarkets for their groceries, at a time when many were self-isolating. The service marks Nova Blooms’ first step into the food market and allows customers to select the contents in their box to include everything from locally grown fruit and veg to fresh pasta and artisan bread

Reaching 1,000 orders a day from 10 orders per day when the service launched in April, customers ordering a Nova Blooms food delivery box will have access to Yodel’s Xpect service, which provides customers with regular updates on their food box, including a two-hour window for delivery on the morning that it is due.

If you are an online retailer who pivoted your business to new revenue streams, or a third party provider with a customer who pivoted, get in touch as we’d love to share your story no matter how big or small your business.


“Independent food delivery services have been one of the success stories in retail as consumers look for reliable, convenient ways to get their desired produce.

With specialist skills and expertise in food delivery, we pride ourselves on ensuring that perishable goods are handled with care and delivered on time. We’ve been working with Nova Blooms to deliver their flowers since December 2019, and we’re looking forward to being able to continue the partnership in the future.”
– Sam Holden, chief commercial officer, Yodel

“As the country braced itself for lockdown, we wanted to make it as easy as possible for our customers to receive their essential goods. That is why we took a decision to launch the boxes and get fresh food delivered direct to doorsteps. This wouldn’t have been possible without the help from the team at Yodel, whose expertise in handling fresh food has allowed us to quickly introduce the boxes to our customers.

We love hearing that we’re making a genuine difference to customers’ lives in what has been a testing time. Given the overwhelmingly positive response to our food boxes, we will stand by our loyal customers and offer the service in the long-term.”
– Ionel Luccaci, Managing Director, Nova Blooms

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