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12 months UK Marketplaces Rankings Tracker – August 2020

By Chris Dawson August 19, 2020 - 12:01 pm

We have tracking UK marketplaces over a whole year to compare performance between the different venues you sell on. Today we’re publishing the three months traffic up to July 2020 giving a full 12 months UK Marketplaces Rankings Tracker history. It’s been a strange year with the pandemic but most marketplaces have been able to maximise traffic as they served consumers in lock down.

Data is taken from SimilarWeb and Alexa. Neither are 100% accurate but what they will reveal is a standardised measurement we can use to track increases or decreases in traffic overtime.

This series is sponsored by OnBuy.com, but their metrics have been measured in exactly the same way as the other marketplaces featured. Data for this post was gathered from SimilarWeb and Alexa on the 17th of August 2020.

Amazon.co.uk

Ranking

SimilarWeb

Alexa

Oct19

Jan20

Apr20

Jul20

Oct19

Jan20

Apr20

Jul20

Global Rank #53 #51 #52 #52 #80 #77 #99 #83
Country Rank UK #4 #4 #4 #4 #6 #4 #5 #4

Amazon 12 months UK Marketplaces Rankings Tracker to July 2020

Looking at Amazon’s traffic, there is an obvious dip from the peak Black Friday and Christmas period. However as the Corornavirus lock down took place in mid March there is a definite uptick in traffic. Amazon finish the 12 months UK Marketplaces Rankings Tracker with higher traffic than a year ago, although it has tailed off very slightly since lock down measures started to ease.

SimilarWeb Traffic Stats

Aug19 – Oct19

Nov19 – Jan20

Feb20 – Apr20

May20 – Jul20

Total Visits 1.154B 1.308B 1.174B 1.347B
Monthly Visits 384.8M 436.1M 391.4M 449.1M
Monthly Unique Visitors 82.28M 88.07M 80.61M 84.71M
Avg. Visit Duration 00:06:14 00:06:24 00:06:04 00:06:30
Pages / Visit 8.15 8.37 7.75 7.78
Bounce Rate 37.46% 37.24% 37.77% 37.34%

eBay.co.uk

Ranking

SimilarWeb

Alexa

Oct19

Jan20

Apr20

Jul20

Oct19

Jan20

Apr20

Jul20

Global Rank #74 #76 #74 #71 #234 #252 #326 #279
Country Rank UK #7 #8 #5 #8 #9 #10 #13 #7

eBay 12 months UK Marketplaces Rankings Tracker to July 2020

eBay saw a definite rise in traffic as the Coronavirus pandemic took place, and with a raft of measures rapidly rolled out to support their users and no throttling of sales (other than on PPE which only approved sellers are able to list to prevent price gouging), eBay appears to have done well.

The 12 months UK Marketplaces Rankings Tracker reveals that eBay UK traffic has been above Christmas levels consistently for the past four months and unlike other marketplaces they haven’t seen the same level of drop off as lock down started to ease.

SimilarWeb Traffic Stats

Aug19 – Oct19

Nov19 – Jan20

Feb20 – Apr20

May20 – Jul20

Total Visits 858.1M 822.0M 835.5M 962.7M
Monthly Visits 286.0M 274.0M 278.5M 320.9M
Monthly Unique Visitors 49.68M 48.85M 48.27M 52.66M
Avg. Visit Duration 00:10:03 00:09:49 00:09:37 00:11:01
Pages / Visit 10.99 10.58 10.60 10.72
Bounce Rate 27.37% 28% 28.26% 27.27%

Gumtree.com

Ranking

SimilarWeb

Alexa

Oct19

Jan20

Apr20

Jul20

Oct19

Jan20

Apr20

Jul20

Global Rank #777 #848 #1281 #730 #2379 #3050 #4657 #3,156
Country Rank UK #36 #36 #51 #33 #53 #64 #120 #55

Gumtree 12 months UK Marketplaces Rankings Tracker to July 2020

It was no real surprise to see Gumtree’s traffic slump the minute the Coronavirus pandemic started to be publicised. Who wanted to buy in person from a random stranger when it literally might kill you? Added to the consumer ads, Gumtree are likely to have been hit by a lack of people browsing for motors, property and job ads. Last quarter we predicted that as lock down measures become further relaxed that their service will pick up again and this has proven true with traffic levels almost back to where they were in August 2019.

SimilarWeb Traffic Stats

Aug19 – Oct19

Nov19 – Jan20

Feb20 – Apr20

May20 – Jul20

Total Visits 138.5M 118.8M 105.1M 130.8M
Monthly Visits 46.17M 39.60M 35.03M 43.62M
Monthly Unique Visitors 14.25M 12.53M 13.49M 105.1M
Avg. Visit Duration 00:06:33 00:06:21 00:09:43 105.1M
Pages / Visit 16.81 6.37 5.85 5.96
Bounce Rate 35.58% 36.71% 37.48% 35.51%

Etsy.com

Ranking

SimilarWeb

Alexa

Oct19

Jan20

Apr20

Jul20

Oct19

Jan20

Apr20

Jul20

Global Rank #118 #108 #90 ### #140 #137 #138 #88
Country Rank UK #84 #83 #78 #51

Etsy 12 months UK Marketplaces Rankings Tracker to July 2020

Etsy had a terrible start to trading through the pandemic, but as has been widely publicised saw a massive multi-million dollar selling spree of hand made fabric face masks which rescued their figures.

Etsy have seen no drop off as lock down measures ease and indeed their traffic has continuted to grow significantly over the past quarter – bucking the trend they show no signs of slowing down, which is somewhat surprising compared to other marketplaces.

SimilarWeb Traffic Stats

Aug19 – Oct19

Nov19 – Jan20

Feb20 – Apr20

May20 – Jul20

Total Visits 647.0M 738.7M 720.5M 985.8M
Monthly Visits 215.6M 246.2M 240.1M 328.6M
Monthly Unique Visitors 92.24M 104.8M 100.5M 129.7M
Avg. Visit Duration 00:06:11 00:06:04 00:06:05 00:08:25
Pages / Visit 6.69 6.34 6.36 6.55
Bounce Rate 46.91% 47.59% 47.59% 45.32%

notonthehighstreet.com

Ranking

SimilarWeb

Alexa

Oct19

Jan20

Apr20

Jul20

Oct19

Jan20

Apr20

Jul20

Global Rank #12,230 #14,130 #11,920 #9,221 #30,110 #19,188 #38,776 #30,277
Country Rank UK #404 #467 #365 #345 #829 #800 #932 #729

notonthehighstreet 12 months UK Marketplaces Rankings Tracker to July 2020

Notonthehighstreet always see a massive peak from Black Friday and through to Christmas so it’s expected that their sales would be down for the early part of the year. What’s noteworthy is that unlike eBay and Amazon where we can see the graphs trending upwards as early as March when the pandemic started to bite, Notonthehighstreet didn’t see an uptick in traffic according to SimilarWeb data until April.

Traffic continued to grow in May and since then has held steady at a leave significantly above the the levels in August last year.

SimilarWeb Traffic Stats

Aug19 – Oct19

Nov19 – Jan20

Feb20 – Apr20

May20 – Jul20

Total Visits 10.86M 18.71M 10.56M 14.57M
Monthly Visits 3.622M 6.236M 3.520M 4.858M
Monthly Unique Visitors 2.321M 3.740M 2.228M 2.960M
Avg. Visit Duration 00:04:44 00:04:35 00:03:52 00:10:02
Pages / Visit 5.46 5.12 4.57 4.74
Bounce Rate 54.07% 52.83% 53.43% 51.01%

OnBuy.com

Ranking

SimilarWeb

Alexa

Oct19

Jan20

Apr20

Jul20

Oct19

Jan20

Apr20

Jul20

Global Rank #69,594 #71,416 #25,143 #18,248 #90,602 #93,186 #64,077 #38,903
Country Rank UK #3,102 #2,959 #824 #705 #3,938 #6,419 #1,783 #1,165

OnBuy 12 months UK Marketplaces Rankings Tracker to July 2020

OnBuy are the only marketplace who’s traffic stats on SimilarWeb were already back up to peak trading numbers by February, but nothing prepared us for the exponential increase in traffic they’ve experienced by the end of April and it didn’t stop there but continued to sky rocket.

To put this in terms of numbers, a year ago OnBuy had less than half a million monthly unique visitors and they’ve grown this by a multiple of 5 to almost 2.5 million monthly visitors. No other marketplace has seen this level of sustained growth so the crown for growth definitely goes to OnBuy for 2019-2020.

OnBuy are also unique in being the only marketplace in our 12 months UK Marketplaces Rankings Tracker that has grown steadily over the period and never dropped back – if you’re looking for fresh opportunities to expand your selling venues don’t take your eye off OnBuy.

SimilarWeb Traffic Stats

Aug19 – Oct19

Nov19 – Jan20

Feb20 – Apr20

May20 – Jul20

Total Visits 2.099M 2.603M 4.826M 9.301M
Monthly Visits 699,922 867,774 1.608M 3.100M
Monthly Unique Visitors 498,018 620,073 1.175M 2.248M
Avg. Visit Duration 00:02:26 00:02:13 00:02:14 00:02:36
Pages / Visit 5.46 2.86 2.27 2.33
Bounce Rate 54.07% 69.95% 70.66% 70.17%

Fruugo.co.uk

Ranking

SimilarWeb

Alexa

Oct19

Jan20

Apr20

Jul20

Oct19

Jan20

Apr20

Jul20

Global Rank #107,303 #109,879 #49,271 #74,369 #91,616 #119,081 #153,593 #129,668
Country Rank UK #4,759 #5,045 #1,788 #3,585 #16,950 #5,751

Fruugo 12 months UK Marketplaces Rankings Tracker to July 2020

Fruugo’s traffic suggested that they weren’t having a spectacular start to 2020 but the Coronavirus soon sorted that out as their traffic sky rocketed. However in the last quarter there’s been a significant tailing off – perhaps, as much of their traffic comes from Internet Search engines, reflective of stock shortages and consumers scouring the web. Now that stocks of most products are once again available consumers are returning to other venues.

Don’t rule Fruugo out too quickly however – despite seeing three months of diminishing traffic they are still busier than there were back in August 2019!

SimilarWeb Traffic Stats

Aug19 – Oct19

Nov19 – Jan20

Feb20 – Apr20

May20 – Jul20

Total Visits 1.379M 1.497M 2.239M 2.226M
Monthly Visits 459,819 499,092 746,466 742,228
Monthly Unique Visitors 373,028 390,725 611,456 615,958
Avg. Visit Duration 00:02:01 00:01:35 00:01:16 00:03:10
Pages / Visit 3.08 2.66 2.18 2.09
Bounce Rate 70.83% 71.32% 73.03% 74.66%

Yumbles.com

Ranking

SimilarWeb

Alexa

Oct19

Jan20

Apr20

Jul20

Oct19

Jan20

Apr20

Jul20

Global Rank #350,286 #373,878 #109,722 #156,804 #296,886 #300,367 #475,508 #295,904
Country Rank UK #18,331 #19,590 #4,476 #8,033 #9,426

Yumbles 12 months UK Marketplaces Rankings Tracker to July 2020

Traffic to the Yumbles marketplace more than tripled as soon as the lock down was imposed – food is one of those things you have to have and with more consumers than ever stuck at home with zero eating out this was no surprise. Since the peak of the lock down Yumbles traffic has declined for the past three months but, compared to August 2019, even with the recent decline they’ve held on to double the traffic that they had a year ago!

If you’re a food merchant and you’re not yet trading on Yumbles then you are definitely missing a trick and doubtless lost a ton of sales through the pandemic if you’re not selling on Yumbles. Now is the time to get set up as Christmas is always the time of year they see an uptick in sales.

SimilarWeb Traffic Stats

Aug19 – Oct19

Nov19 – Jan20

Feb20 – Apr20

May20 – Jul20

Total Visits 243,864 399,648 635,954 743,775
Monthly Visits 81,288 133,216 211,985 247,925
Monthly Unique Visitors 56,047 95,593 143,777 179,413
Avg. Visit Duration 00:02:59 00:02:31 00:02:22 00:02:35
Pages / Visit 3.38 3.43 4.26 3.91
Bounce Rate 69.91% 63.10% 66.33% 62.20%
  • SAM
    2 months ago

    On buy are throwing a lot of products about the Web. On sites like Pricerunner etc, so we thought we would give them another shot.
    We have been trying to integrate our site with them for a few weeks but it is a complete nightmare. The extension they have on their site basically brought down our whole site which has not had an issue in 5 year’s complete disaster. They have not tested anything we even paid the people who they have built the extension to install total shambles and is going cost us a fortune to fix. So beware.

    We are going to just do some Manuel stuff with them but there fees are actually more expensive than eBay anyway with PayPal so I doubt we will ever go over 500 a month with them.

    • 2 months ago

      Hi SAM,

      We’re sorry to hear you’ve had an issue with an eCommerce extension. We work with CedCommerce who produce a range of eCommerce extensions for our sellers. CedCommerce offer full support for their extensions, however this is still not the service or standards that we expect to hear about.

      Please can you reach out to our team through our support centre? We’d like to know more about this – we get a lot of good feedback regarding these extensions but it’s important for us to know when things aren’t working as expected.

      We take a great deal of care and pride in our marketplace and the range of services that we offer our sellers, so we don’t want third-party products to cause any issues. We look forward to hearing from you.

  • 2 months ago

    Nice bit of product placement 😉

    Look forward to seeing these graphs if they don’t show Onbuy favourably.

    Still interesting, though.

    My comment was sponsored by, er……nobody

    • 2 months ago

      Whether the graphs remain favourable to OnBuy or not, we are going to continue publishing them for at least another year on a quarterly basis using the same datapoints. Look out for the next update in October.

    • 2 months ago

      Hi Andy,

      Well, we do take your point on sponsorship. But, let’s be totally transparent; we sponsor these trackers as we hope to perform well, and Tamebay stopped doing them and we wanted to keep them going.

      We agree a 12 month deal upfront with Tamebay and we agree with Tamebay that they will be unbiased and may not go in our favor. Luckily, the numbers added up and it did go in our favor! You could argue that we knew this in advance and that’s why we sponsored, but let’s be honest – when we agreed this in 2019 we had, like everyone, no idea how 2020 was going to go! So in effect, we are the ones taking the gamble here!

      We’re just agreed another 12 months sponsoring trackers (so that Tamebay do them, as they are a lot of work). Again, we have no idea if we can get the same results. So, no matter what the graphs say, we have no idea at this point what might happen with our competitors.

      So we may have just invested in a year of being told that OnBuy is underperforming – but we highly suspect that not to be the case 🙂

      Especially with upcoming news that we’ll share with Tamebay soon regarding our recent growth and Q4 marketing investments!

  • 2 months ago

    Nothing against Onbuy personally btw.

    Admire their tenacity and applaud alternatives to Ebay/Amazon.

    Having had more re-starts than an Austin Metro on a wet morning, they’ve clawed their way from zilch to become a minor player.

    But they have no interest in my selling areas, so good luck to them.

    • 2 months ago

      “Having had more re-starts than an Austin Metro on a wet morning”

      Oh that’s a bit harsh Andy! Since our single and only relaunch in November 2016, following a brief stint online in 2013, we’ve never restarted. Yes, in Nov 16 after launching there was a lot of hesitance to our fee structure, and we made a tweak to it following seller feedback, but we’ve never restarted.

      Thank you for suggesting we’re now a ‘minor player’ – time to improve that is now. Following our Series A fundraise, we are now about to heavily invest in growth.

      Big news on this to follow!

  • 2 months ago

    Tried the plugin for Woocommerce that they launched. Absolute nightmare like Sam said above. Once you install it the plugin clashes not only with other plugins but also the core. Tried to do a listing only to find that it does not pull the information across to do a listing on OnBuy so have to do it manually anyway which is a complete waste of time, so ended getting rid of the plugin and OnBuy and concentrating on my website.

    • SAM
      2 months ago

      So it is not just Opencart the Extension is terrible for. I paid CED commerce the lot they have had make them to actually install it and configure. Total DISASTER. Plus it is not true stock sync.
      If the product already exists in the condition you are trying to upload it comes up with “product belongs to another seller”, so your back to pointless extension as well as a corrupt one that breaks the host website.
      Going to cost a small fortune to fix all this mess. Even if I get the site back am not using their extensions. These have not been properly tested.

    • 2 months ago

      Hi Tony,

      We’re sorry to hear you’ve had an issue with the WooCommerce extension and decided to stop selling with us. As we mentioned to SAM, we work with CedCommerce who have produced a range of eCommerce extensions for our sellers to use. CedCommerce offer their complete support with their extensions, and our Support team are always willing to assist you as well.

      Should you ever be willing to try OnBuy again, please do reach out to us – we’d welcome you back and would of course offer whatever support you need to succeed.

  • victor
    2 months ago

    onbuys responses and attitude, are very encouraging
    we wish them every success

  • Toby
    2 months ago

    We have had a pretty good result from Onbuy this year. Our first year ( last year) was very slow, but to be fair we only half heartedly did it as we started just before our peak season started, so only listed about a third of our stock. The hardest thing was getting people to go there to look for stuff where very little was represented. So we decided to put a leaflet in with every ebay order letting our customers know we were there too… and a little bit cheaper. This year, obviously helped by the lock down and great weather ( our products are mainly outdoor fun stuff!), we saw sales go through the roof. In fact at one point we were doing nearly half as much as our ebay sales. Considering we have been on ebay for over 12 years, that is quite something. Strangely it was our high value items that really did well.
    Service has been pretty good. All tech questions etc we have asked have been answered quickly and by someone who actually knows what you are asking and a proper answer, a welcome relief from ebays c.s….
    Fingers crossed the springboard of 2020 will continue.
    Oh and thank you Onbuy for actually engaging with your sellers! When you go global… please don’t let the place get flooded with Chinese sellers and dodgy location claims!

    • 2 months ago

      Hi Toby,

      Thank you for your kind words! We’re delighted to hear your sales have grown along with us and that you’re impressed with our fantastic support team. With our first country launch just around the corner and plenty of exciting new developments, features and more arriving imminently, we’re showing no sign of slowing down!

  • 2 months ago

    It’s all tongue in cheek, Chris and Onbuy, the graphs are interesting.

    And saying Onbuy are a minor player wasn’t a put down. More a reflection of how difficult it is to break the stranglehold the big two marketplaces have.

    At least you’re a British company and again I wish you well.

    I still think it’s a mistake not to make a push for the non-catalogue area like collectables. There’s a big market there and most of the dealers I used to meet at fairs (remember them?) all have gripes against Ebay in particular.

    But that’s your call and it’s fair enough if you don’t want to go down that route.

    If you ever change your minds, I would swing my 60,000 inventory over to you.

    Until then, keep that can of WD40 close by and keep going!

  • Phil
    2 months ago

    Why isn’t Ebid UK on the list? I would be very interested to know their figures as I’m going to put a good number of items on there in the next couple of months. Several EBay sellers I know are going to put several thousand items on there and try to move current Ebay customers there instead.
    Could Ebid UK be added to the next update please?

    • Al
      2 months ago

      Ebid is a waste of time and money. 21 years of stagnation. Filled with sellers who failed on Ebay.

Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.

OnBuy

The fastest-growing marketplace in the world with millions of buyers, OnBuy.com offers sellers risk-free selling with competitive fees and immediate payment by PayPal.

Fruugo

Fruugo is a global marketplace with dedicated websites for 46 countries including the UK, most of Europe, parts of Asia and also Australia and New Zealand.

Yumbles

Yumbles is a British, curated marketplace connecting food lovers with the UK’s best small batch independent food and drink producers across the country.

eBay

eBay’s mission is to be the world’s favourite destination for discovering great value and unique selection

Etsy

Etsy is well known and a major player in the handmade and vintage arena with a marketplace that offers curated collections and suggestions.

Amazon

Amazon started as online book store and has grown to be the worlds largest online retailer.

Gumtree

Gumtree.com is the UK’s number one classifieds site.

NotOnTheHighStreet

Notonthehighstreet.com are home to more than 5,000 of the UK’s best small creative businesses that we’re proud to call our Partners, here to do what they do best — surprise us with thoughtful gifts, original homeware, unforgettable experiences and more.

See More Companies >

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