We have tracking UK marketplaces over a whole year to compare performance between the different venues you sell on. Today we’re publishing the three months traffic up to July 2020 giving a full 12 months UK Marketplaces Rankings Tracker history. It’s been a strange year with the pandemic but most marketplaces have been able to maximise traffic as they served consumers in lock down.
Data is taken from SimilarWeb and Alexa. Neither are 100% accurate but what they will reveal is a standardised measurement we can use to track increases or decreases in traffic overtime.
This series is sponsored by OnBuy.com, but their metrics have been measured in exactly the same way as the other marketplaces featured. Data for this post was gathered from SimilarWeb and Alexa on the 17th of August 2020.
Amazon.co.uk
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| Global Rank | #53 | #51 | #52 | #52 | #80 | #77 | #99 | #83 |
| Country Rank UK | #4 | #4 | #4 | #4 | #6 | #4 | #5 | #4 |
Looking at Amazon’s traffic, there is an obvious dip from the peak Black Friday and Christmas period. However as the Corornavirus lock down took place in mid March there is a definite uptick in traffic. Amazon finish the 12 months UK Marketplaces Rankings Tracker with higher traffic than a year ago, although it has tailed off very slightly since lock down measures started to ease.
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| Total Visits | 1.154B | 1.308B | 1.174B | 1.347B |
| Monthly Visits | 384.8M | 436.1M | 391.4M | 449.1M |
| Monthly Unique Visitors | 82.28M | 88.07M | 80.61M | 84.71M |
| Avg. Visit Duration | 00:06:14 | 00:06:24 | 00:06:04 | 00:06:30 |
| Pages / Visit | 8.15 | 8.37 | 7.75 | 7.78 |
| Bounce Rate | 37.46% | 37.24% | 37.77% | 37.34% |
eBay.co.uk
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| Global Rank | #74 | #76 | #74 | #71 | #234 | #252 | #326 | #279 |
| Country Rank UK | #7 | #8 | #5 | #8 | #9 | #10 | #13 | #7 |
eBay saw a definite rise in traffic as the Coronavirus pandemic took place, and with a raft of measures rapidly rolled out to support their users and no throttling of sales (other than on PPE which only approved sellers are able to list to prevent price gouging), eBay appears to have done well.
The 12 months UK Marketplaces Rankings Tracker reveals that eBay UK traffic has been above Christmas levels consistently for the past four months and unlike other marketplaces they haven’t seen the same level of drop off as lock down started to ease.
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| Total Visits | 858.1M | 822.0M | 835.5M | 962.7M |
| Monthly Visits | 286.0M | 274.0M | 278.5M | 320.9M |
| Monthly Unique Visitors | 49.68M | 48.85M | 48.27M | 52.66M |
| Avg. Visit Duration | 00:10:03 | 00:09:49 | 00:09:37 | 00:11:01 |
| Pages / Visit | 10.99 | 10.58 | 10.60 | 10.72 |
| Bounce Rate | 27.37% | 28% | 28.26% | 27.27% |
Gumtree.com
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| Global Rank | #777 | #848 | #1281 | #730 | #2379 | #3050 | #4657 | #3,156 |
| Country Rank UK | #36 | #36 | #51 | #33 | #53 | #64 | #120 | #55 |
It was no real surprise to see Gumtree’s traffic slump the minute the Coronavirus pandemic started to be publicised. Who wanted to buy in person from a random stranger when it literally might kill you? Added to the consumer ads, Gumtree are likely to have been hit by a lack of people browsing for motors, property and job ads. Last quarter we predicted that as lock down measures become further relaxed that their service will pick up again and this has proven true with traffic levels almost back to where they were in August 2019.
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| Total Visits | 138.5M | 118.8M | 105.1M | 130.8M |
| Monthly Visits | 46.17M | 39.60M | 35.03M | 43.62M |
| Monthly Unique Visitors | 14.25M | 12.53M | 13.49M | 105.1M |
| Avg. Visit Duration | 00:06:33 | 00:06:21 | 00:09:43 | 105.1M |
| Pages / Visit | 16.81 | 6.37 | 5.85 | 5.96 |
| Bounce Rate | 35.58% | 36.71% | 37.48% | 35.51% |
Etsy.com
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| Global Rank | #118 | #108 | #90 | ### | #140 | #137 | #138 | #88 |
| Country Rank UK | #84 | #83 | #78 | #51 | – | – | – | – |
Etsy had a terrible start to trading through the pandemic, but as has been widely publicised saw a massive multi-million dollar selling spree of hand made fabric face masks which rescued their figures.
Etsy have seen no drop off as lock down measures ease and indeed their traffic has continuted to grow significantly over the past quarter – bucking the trend they show no signs of slowing down, which is somewhat surprising compared to other marketplaces.
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| Total Visits | 647.0M | 738.7M | 720.5M | 985.8M |
| Monthly Visits | 215.6M | 246.2M | 240.1M | 328.6M |
| Monthly Unique Visitors | 92.24M | 104.8M | 100.5M | 129.7M |
| Avg. Visit Duration | 00:06:11 | 00:06:04 | 00:06:05 | 00:08:25 |
| Pages / Visit | 6.69 | 6.34 | 6.36 | 6.55 |
| Bounce Rate | 46.91% | 47.59% | 47.59% | 45.32% |
notonthehighstreet.com
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| Global Rank | #12,230 | #14,130 | #11,920 | #9,221 | #30,110 | #19,188 | #38,776 | #30,277 |
| Country Rank UK | #404 | #467 | #365 | #345 | #829 | #800 | #932 | #729 |
Notonthehighstreet always see a massive peak from Black Friday and through to Christmas so it’s expected that their sales would be down for the early part of the year. What’s noteworthy is that unlike eBay and Amazon where we can see the graphs trending upwards as early as March when the pandemic started to bite, Notonthehighstreet didn’t see an uptick in traffic according to SimilarWeb data until April.
Traffic continued to grow in May and since then has held steady at a leave significantly above the the levels in August last year.
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| Total Visits | 10.86M | 18.71M | 10.56M | 14.57M |
| Monthly Visits | 3.622M | 6.236M | 3.520M | 4.858M |
| Monthly Unique Visitors | 2.321M | 3.740M | 2.228M | 2.960M |
| Avg. Visit Duration | 00:04:44 | 00:04:35 | 00:03:52 | 00:10:02 |
| Pages / Visit | 5.46 | 5.12 | 4.57 | 4.74 |
| Bounce Rate | 54.07% | 52.83% | 53.43% | 51.01% |
OnBuy.com
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| Global Rank | #69,594 | #71,416 | #25,143 | #18,248 | #90,602 | #93,186 | #64,077 | #38,903 |
| Country Rank UK | #3,102 | #2,959 | #824 | #705 | #3,938 | #6,419 | #1,783 | #1,165 |
OnBuy are the only marketplace who’s traffic stats on SimilarWeb were already back up to peak trading numbers by February, but nothing prepared us for the exponential increase in traffic they’ve experienced by the end of April and it didn’t stop there but continued to sky rocket.
To put this in terms of numbers, a year ago OnBuy had less than half a million monthly unique visitors and they’ve grown this by a multiple of 5 to almost 2.5 million monthly visitors. No other marketplace has seen this level of sustained growth so the crown for growth definitely goes to OnBuy for 2019-2020.
OnBuy are also unique in being the only marketplace in our 12 months UK Marketplaces Rankings Tracker that has grown steadily over the period and never dropped back – if you’re looking for fresh opportunities to expand your selling venues don’t take your eye off OnBuy.
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| Total Visits | 2.099M | 2.603M | 4.826M | 9.301M |
| Monthly Visits | 699,922 | 867,774 | 1.608M | 3.100M |
| Monthly Unique Visitors | 498,018 | 620,073 | 1.175M | 2.248M |
| Avg. Visit Duration | 00:02:26 | 00:02:13 | 00:02:14 | 00:02:36 |
| Pages / Visit | 5.46 | 2.86 | 2.27 | 2.33 |
| Bounce Rate | 54.07% | 69.95% | 70.66% | 70.17% |
Fruugo.co.uk
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| Global Rank | #107,303 | #109,879 | #49,271 | #74,369 | #91,616 | #119,081 | #153,593 | #129,668 |
| Country Rank UK | #4,759 | #5,045 | #1,788 | #3,585 | #16,950 | – | #5,751 | – |
Fruugo’s traffic suggested that they weren’t having a spectacular start to 2020 but the Coronavirus soon sorted that out as their traffic sky rocketed. However in the last quarter there’s been a significant tailing off – perhaps, as much of their traffic comes from Internet Search engines, reflective of stock shortages and consumers scouring the web. Now that stocks of most products are once again available consumers are returning to other venues.
Don’t rule Fruugo out too quickly however – despite seeing three months of diminishing traffic they are still busier than there were back in August 2019!
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| Total Visits | 1.379M | 1.497M | 2.239M | 2.226M |
| Monthly Visits | 459,819 | 499,092 | 746,466 | 742,228 |
| Monthly Unique Visitors | 373,028 | 390,725 | 611,456 | 615,958 |
| Avg. Visit Duration | 00:02:01 | 00:01:35 | 00:01:16 | 00:03:10 |
| Pages / Visit | 3.08 | 2.66 | 2.18 | 2.09 |
| Bounce Rate | 70.83% | 71.32% | 73.03% | 74.66% |
Yumbles.com
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| Global Rank | #350,286 | #373,878 | #109,722 | #156,804 | #296,886 | #300,367 | #475,508 | #295,904 |
| Country Rank UK | #18,331 | #19,590 | #4,476 | #8,033 | #9,426 | – | – | – |
Traffic to the Yumbles marketplace more than tripled as soon as the lock down was imposed – food is one of those things you have to have and with more consumers than ever stuck at home with zero eating out this was no surprise. Since the peak of the lock down Yumbles traffic has declined for the past three months but, compared to August 2019, even with the recent decline they’ve held on to double the traffic that they had a year ago!
If you’re a food merchant and you’re not yet trading on Yumbles then you are definitely missing a trick and doubtless lost a ton of sales through the pandemic if you’re not selling on Yumbles. Now is the time to get set up as Christmas is always the time of year they see an uptick in sales.
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| Total Visits | 243,864 | 399,648 | 635,954 | 743,775 |
| Monthly Visits | 81,288 | 133,216 | 211,985 | 247,925 |
| Monthly Unique Visitors | 56,047 | 95,593 | 143,777 | 179,413 |
| Avg. Visit Duration | 00:02:59 | 00:02:31 | 00:02:22 | 00:02:35 |
| Pages / Visit | 3.38 | 3.43 | 4.26 | 3.91 |
| Bounce Rate | 69.91% | 63.10% | 66.33% | 62.20% |
16 Responses
On buy are throwing a lot of products about the Web. On sites like Pricerunner etc, so we thought we would give them another shot.
We have been trying to integrate our site with them for a few weeks but it is a complete nightmare. The extension they have on their site basically brought down our whole site which has not had an issue in 5 year’s complete disaster. They have not tested anything we even paid the people who they have built the extension to install total shambles and is going cost us a fortune to fix. So beware.
We are going to just do some Manuel stuff with them but there fees are actually more expensive than eBay anyway with PayPal so I doubt we will ever go over 500 a month with them.
Nice bit of product placement ?
Look forward to seeing these graphs if they don’t show Onbuy favourably.
Still interesting, though.
My comment was sponsored by, er……nobody
Nothing against Onbuy personally btw.
Admire their tenacity and applaud alternatives to Ebay/Amazon.
Having had more re-starts than an Austin Metro on a wet morning, they’ve clawed their way from zilch to become a minor player.
But they have no interest in my selling areas, so good luck to them.
Tried the plugin for Woocommerce that they launched. Absolute nightmare like Sam said above. Once you install it the plugin clashes not only with other plugins but also the core. Tried to do a listing only to find that it does not pull the information across to do a listing on OnBuy so have to do it manually anyway which is a complete waste of time, so ended getting rid of the plugin and OnBuy and concentrating on my website.
onbuys responses and attitude, are very encouraging
we wish them every success
We have had a pretty good result from Onbuy this year. Our first year ( last year) was very slow, but to be fair we only half heartedly did it as we started just before our peak season started, so only listed about a third of our stock. The hardest thing was getting people to go there to look for stuff where very little was represented. So we decided to put a leaflet in with every ebay order letting our customers know we were there too… and a little bit cheaper. This year, obviously helped by the lock down and great weather ( our products are mainly outdoor fun stuff!), we saw sales go through the roof. In fact at one point we were doing nearly half as much as our ebay sales. Considering we have been on ebay for over 12 years, that is quite something. Strangely it was our high value items that really did well.
Service has been pretty good. All tech questions etc we have asked have been answered quickly and by someone who actually knows what you are asking and a proper answer, a welcome relief from ebays c.s….
Fingers crossed the springboard of 2020 will continue.
Oh and thank you Onbuy for actually engaging with your sellers! When you go global… please don’t let the place get flooded with Chinese sellers and dodgy location claims!
It’s all tongue in cheek, Chris and Onbuy, the graphs are interesting.
And saying Onbuy are a minor player wasn’t a put down. More a reflection of how difficult it is to break the stranglehold the big two marketplaces have.
At least you’re a British company and again I wish you well.
I still think it’s a mistake not to make a push for the non-catalogue area like collectables. There’s a big market there and most of the dealers I used to meet at fairs (remember them?) all have gripes against Ebay in particular.
But that’s your call and it’s fair enough if you don’t want to go down that route.
If you ever change your minds, I would swing my 60,000 inventory over to you.
Until then, keep that can of WD40 close by and keep going!
Why isn’t Ebid UK on the list? I would be very interested to know their figures as I’m going to put a good number of items on there in the next couple of months. Several EBay sellers I know are going to put several thousand items on there and try to move current Ebay customers there instead.
Could Ebid UK be added to the next update please?