Fruugo is a global marketplace with dedicated websites for 46 countries including the UK, most of Europe, parts of Asia and also Australia and New Zealand.
How Bell Tent Boutique diversified to survive and thrive during pandemic
With restrictions on travel through as a result of the pandemic, many people are resorting to backyard glamping and summer staycations. This trend is particularly strong in Northern Europe, which has led to a surge in sales for UK retailer Bell Tent Boutique. However, whilst they have country sites in four European countries plus the UK, it was the Fruugo marketplace that boosted their business in Northern Europe.
Bell Tent Boutique is a specialist providing equipment for campers and campgrounds that are looking for a more glamorous outdoor experience. While the UK has traditionally been its main market, it also lists its products across Europe on the Fruugo marketplace, which helps provide a localised sales channel in 15 countries in Europe.
“While we have localised sites available in German, French, Italian and Spanish, Fruugo lets us expand our reach to the other European markets without having to deal with the complexity of translations and local marketing campaigns. Our sales on Fruugo are up over 400% year on year. That was mostly driven by growth in sales from Denmark, Switzerland, Ireland and Norway where sales have increased by well over ten times.”
– Nick Harver Morley, co-founder, Bell Tent Boutique
“Fruugo exists to remove the complexities of cross-border trading and help retailers sell their products to a global audience. As we sell to customers in over 40 countries, we recognised that we could help many retailers such as Bell Tent Boutique by offering valuable sources of sales – particularly during a time when new sources of revenue are vital for retailers’ survival.”
– Tony Preedy, Chief Commercial Officer, Fruugo