How Bell Tent Boutique diversified to survive and thrive during pandemic

By Chris Dawson July 23, 2020 - 12:17 pm

With restrictions on travel through as a result of the pandemic, many people are resorting to backyard glamping and summer staycations. This trend is particularly strong in Northern Europe, which has led to a surge in sales for UK retailer Bell Tent Boutique. However, whilst they have country sites in four European countries plus the UK, it was the Fruugo marketplace that boosted their business in Northern Europe.

Bell Tent Boutique is a specialist providing equipment for campers and campgrounds that are looking for a more glamorous outdoor experience. While the UK has traditionally been its main market, it also lists its products across Europe on the Fruugo marketplace, which helps provide a localised sales channel in 15 countries in Europe.

“While we have localised sites available in German, French, Italian and Spanish, Fruugo lets us expand our reach to the other European markets without having to deal with the complexity of translations and local marketing campaigns. Our sales on Fruugo are up over 400% year on year. That was mostly driven by growth in sales from Denmark, Switzerland, Ireland and Norway where sales have increased by well over ten times.”
– Nick Harver Morley, co-founder, Bell Tent Boutique

Tamebay Marketplace Guide 2020More than ever this year, with the dual challenges of a recession due to the Pandemic followed by the Brexit transition agreement ending in six months, it’s time to expand your business onto as many platforms as possible.

For Bell Ten Boutique it was Fruugo that produced exponential growth this time around and we’d certainly recommend you to explore the Fruugo platform. For even more opportunities download our Tamebay Marketplaces Guide which features Fruugo and 49 other marketplaces to grow and diversify your business – it only takes one of the 50 marketplaces in the Guide to work for you to make a massive difference to your bottom line.


“Fruugo exists to remove the complexities of cross-border trading and help retailers sell their products to a global audience. As we sell to customers in over 40 countries, we recognised that we could help many retailers such as Bell Tent Boutique by offering valuable sources of sales – particularly during a time when new sources of revenue are vital for retailers’ survival.”
– Tony Preedy, Chief Commercial Officer, Fruugo

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Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.


Fruugo is a global marketplace with dedicated websites for 46 countries including the UK, most of Europe, parts of Asia and also Australia and New Zealand.

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