ChannelAdvisor have announced the launch of advanced automation capabilities designed to improve Amazon ad spend efficiency for advertisers. Brands and retailers looking for better product visibility on Amazon will now find it easier than ever to manage under-performing spend, protecting profit margins through the ChannelAdvisor platform.
“This is a critical time for brands and retailers to connect with browsers and buyers, but customer acquisition can often prove cost-prohibitive. ChannelAdvisor’s powerful automation tools can help advertisers improve ROI by saving them valuable time and resources. ChannelAdvisor offers Amazon advertisers the opportunity to optimize ad campaigns and reinvigorate their brand presence for a sustainable competitive advantage.”
– Steve Frechette, Vice President, Product Management, ChannelAdvisor
ChannelAdvisor have also added support for first-party dropship connections and third-party marketplaces to help brands and retailers more easily diversify selling channels to facilitate continued growth.
Ecommerce Solutions for Improved Efficiency
Amazon Ad Spend Performance Rules
Brands and retailers that advertise on Amazon can now easily evaluate and eliminate low-performing sponsored campaigns with ChannelAdvisor’s new Ad Performance Rules for Amazon Advertising. Advertisers can set custom parameters for each campaign, allowing them to pause underperforming ads automatically. This additional layer of automation helps drive ad spend efficiency and saves time for advertisers to focus on other important tasks.
Focus on Client Experience
ChannelAdvisor continues to take pride in delivering an exceptional user experience to its clients. In this release, ChannelAdvisor has simplified and improved the efficiency of managing listings across multiple marketplaces. In addition, order management has been streamlined to help sellers keep pace with their sales success and be more efficient and effective at the task they perform most frequently, order fulfillment.
Support for New Marketplace and Dropship Integrations
New Marketplace Integrations
ChannelAdvisor is committed to helping brands and retailers expand globally through its existing support for over 100 marketplaces. Adding to its leading network of marketplaces, ChannelAdvisor has expanded its support for Afound (AT/DE) in addition to offering new integrations with Atlas for Men (UK), ComEd (US), Galaxus (CH), OfferUp (US), and Shop Premium Outlet (US).
New Dropship Connections
For US-based sellers that need help streamlining their dropship operations, ChannelAdvisor now offers support for first-party integrations with Boscov (US), Dollar General (US), Nautica (US), Kohls (US) and Staples (US).
