UK Amazon Fresh fast grocery delivery free Prime membership now live in London

By Chris Dawson July 28, 2020 - 12:13 pm

From today, in the UK Amazon Fresh offering fast grocery delivery, free with Prime membership kicks off in London and expanding to millions of members across the UK before the end of the year.

This is like the now defunct Amazon Pantry but on steroids, as it includes just about everything you could buy in Amazon Pantry but with a ton of fresh and frozen food chucked in on top.

On a personal note I was bummed when Amazon Pantry was discontinued so you might think I’d be happy today but sadly Amazon Fresh hasn’t made it out to West Berkshire and neither has Amazon Prime Now. With Amazon Pantry gone I’m cut off so I’m hoping Amazon Fresh makes it to Thatcham before Winter… in the mean time I’m shopping with Tesco delivery instead of Amazon.

What can you buy on UK Amazon Fresh

The UK Amazon Fresh selection includes meat, seafood, produce, snacks and household essentials – everything needed for a weekly shop – with free delivery in two-hour windows on orders over £40. UK Amazon Fresh is also available today in parts of the South East, including Woking and Guildford, and rolling out across the UK by the end of the year, Prime members will benefit from Amazon’s fastest grocery delivery offer in the UK, usually as fast as same-day for orders placed before 9pm in most areas.

Customers can choose from tens of thousands of grocery items from major brands including Booths, Whole Foods Market, Pepsi, Danone, Arla, Warburtons, Britvic and many more. Amazon Fresh customers will also be offered a selection of thousands of premium products from artisan and local producers, including GAIL’s Artisan Bakery, C.Lidgate and Paxton & Whitfield.

Prime members in around 300 postcodes across Greater London and the South East (including London, Surrey, Hampshire, Hertfordshire and Bedfordshire) can do their weekly shop on Amazon Fresh, with incredible local produce, favourite brands and artisan products, included in the cost of Prime membership. Delivery in two-hour windows is now free on orders over £40. The minimum order value has also been lowered from £40 to £15.

Amazon Freshness Guarantee

All perishable products have a guaranteed minimum shelf life and, with Amazon’s Freshness Guarantee, customers can receive a refund if they are unhappy with the freshness of the products they receive.

Same-Day Delivery Starting in the South East

Starting today, Amazon Fresh is even faster in more than 40 postcodes including Bracknell, Guildford, Maidenhead, Runnymede, Surrey Heath, Windsor, Woking, Wokingham, where Prime members will enjoy our fastest grocery delivery offer in the UK, as fast as same-day for orders placed before 9pm each day in most areas. As well as free delivery in two-hour windows, Prime members in the area can now choose delivery in a one-hour window on all orders over £40 for a delivery fee of £3.99. Prime members in eligible postcodes can request an invitation to start shopping Amazon Fresh by going to and they will be alerted via email when able to shop.

If you don’t live in the South East, when will you get Amazon Fresh?

Fast and free grocery delivery from Amazon Fresh will expand to millions of Prime members across the UK before the end of the year. Same-day delivery will usually be available for orders placed before 9pm in most areas.

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