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Your Google Shopping Strategy as the shops and zoos reopen

By Chris Dawson June 10, 2020 - 4:15 pm

It’s confirmed that everyone from High Street shops to zoos and safari parks are able to reopen their doors from Monday coming, the 15th of June. That leaves just five short days to prepare and get ready to welcome back customers who have been forced to stay away for the past 11 weeks. But what should your Google Shopping strategy over the next few weeks be?

That’s the question today’s webinar addressed – what your priorities for your Google Shopping Strategy should be for instance should you still be focusing on product data and driving traffic to your website or is it time to highlight your store opening times and stock that’s available in-store to purchase on Monday.

Izabela Catiru, ChannelAdvisor Product Marketing Manager, took a deep dive into Google Shopping strategy starting with the basics and working through to the best strategies in normal times coupled with a real world discussion of what immediate steps you should be taking in the online world as you start to welcome customers back in store in the offline world.

If you’re reading this now, you’ve missed the webinar but never fear, you can rewatch it again at your own leisure.

As well as the discussion of immediate shop reopening strategies, ‘The Pillars of Google Shopping Success Webinar’ webinar also discusses:

  • Current landscape overview
  • How to best leverage smart shopping campaigns
  • How to work with automation
  • Importance of product data and how to optimise key data points with ease
  • What are the latest Google Shopping updates and how to utilise and take advantage of them

Click here to watch the webinar now.

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