Facebook Shops launch on Facebook & Instagram

By Chris Dawson May 20, 2020 - 10:06 am
    No one every accused Facebook of being shy in times of emergency with their “Mark me as safe” program and now in the middle of the coronavirus pandemic they’ve launched the long awaited Facebook Shops to hell businesses across the world offer their products to the world.

    If you have a Facebook business Page, you can now add a Facebook Shop. You can use this section to list products you’re selling and connect with more customers on Facebook.

    Facebook Shops aim to make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Creating a Facebook Shop is free and simple. Businesses can choose the products they want to feature from their catalogue and then customise the look and feel of their shop with a cover image and accent colors that showcase their brand. This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them.

    Facebook Shops features

    Facebook Shops have different features depending on your location including:

    • Add as many products as you want
    • You don’t need to upload a product catalogue anywhere else first, and there’s no limit on how many products you can add.

    • Customise your product inventory
    • You can organise your products into different collections so that your customers can browse your shop by category.

    • Communicate with customers
    • Your customers can message the shop on your Page with questions.

    • Get insights
    • You can see views, clicks and purchases for each of your products.

    Requirements to open Facebook Shops

    There are only two basic requirements to have a Facebook shop. Your Facebook shop must:

    Customers can find your Facebook Shop on your Facebook Page or Instagram profile, or discover them through stories or ads. From there, they can browse your full collection, save products they’re interested in and place an order — either on your website or without leaving the app if the business has enabled checkout in the US.

    Just like as in a physical store when a customer needs to ask for help, in Facebook Shops they will be able to message you through WhatsApp, Messenger or Instagram Direct to ask questions, get support, track deliveries etc. And in the future, your customers will be able to view your Facebook Shop and make purchases within a chat in WhatsApp, Messenger or Instagram Direct.

    Of course if you go to set up a Facebook Shop today you are going to find it a time consuming boring job. We have no doubt that soon the multichannel management solutions which you use to manage your business on marketplaces and other platforms will be racing to add Facebook Shop support so that you can list and update your products and available inventory at the click of a button.

  • SAM
    8 months ago

    Is this USA as normal????. I cannot see anything different from what I have. It is all very vague as normal. I have had a facebook shop for years which links to the website.

    All I can see is edit shop now which links to the website. What about Payments no info on that????

    • NorthCrystal
      8 months ago


      I think it will be a bit later that the above functionality comes into UK.

      Click on the linked Merchant Terms and section 4 describes “Country-specific terms”, and then there’s only US/Thailand/Brazil listed in the FB legal document.

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