AI-Powered Product Recommendations introduced to Magento Commerce

By Lauren Fruncillo April 16, 2020 - 8:30 am

Magento have announced that product recommendations powered by Adobe Sensei their AI and machine learning technology are now available to Magento Commerce merchants globally. The AI product recommendations can be deployed across storefronts to aid consumers in discovering relevant products whilst creating engagement increasing conversion and driving revenue. The product recommendations also work to free up valuable time allowing brands to focus their efforts in other areas to grow their businesses.

It is vital that features that help merchants flourish during a time when there is boundless activity online are accessible. According to Magento site traffic for Magento Commerce merchants globally in March this year rose by an average of 30% — nearly matching what they typically see for Black Friday and Cyber Monday.

“Working with the Early Access Program was a fantastic experience. Getting the Product Recommendations feature set up went smoothly, and we have added thousands of dollars of additional revenue every week.”
– Tyler Jensen, Web Developer at Marshall Wolf Automation

Magento’s AI Product recommendations include:

  • Auto-Distributed Page Tagging and Catalog Sync: Storefronts are instantly tagged with no coding or development required. This ensures everything is deployed correctly while making it effortless for our merchants. A merchant’s product catalog is automatically synced to a dedicated cloud service to offload processing from their Magento server.
  • AI-Driven Retail Experience: Adobe Sensei automatically analyzes shopper behavior through multiple machine learning algorithms, eliminating tons of manual effort required to continuously produce accurate product affinities – at scale, for every shopper.
  • Nine Different Recommendation Types: Merchants can choose from various “Recommendation Types” that are powered by Sensei and place them across their storefront. Recommendation Types included are Trending, Viewed-Viewed, Viewed-Bought, More Like This, Most Purchased, and Recommended For You.
  • Embedded Merchant Experience: An integrated user interface allows merchants to easily create, manage, and deploy product recommendations directly from Magento Admin while staying on top of dedicated metrics such as impressions, views, clicks, revenue and more.
  • Streamlined User Workflow: The streamlined workflow simplifies creating product recommendations into clear, well-defined steps. This means once the feature is activated, merchants can start recommending products to their shoppers in minutes.

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