Amazon Referral fee promotion and adjustments

By Chris Dawson February 4, 2020 - 10:31 am

There are new Amazon Referral fee promotion and adjustments coming which could save you some money on fees over the course of a full year. The highlights are below with full details available on Amazon Seller Central. The changes will take effect April 1, 2020, except where otherwise stated, and will be applicable on Amazon European marketplaces.

There are also some Fulfilment by Amazon fee adjustments detailed here.

Amazon Referral fee promotion and adjustments

Clothing, Shoes and Bags referral fee promotion for FBA and Seller Fulfilled Prime

The referral fee will be decreased during the promotional period from the 1st of March 2020, until the 28th of February 2021. The amazon referral fee promotion will see fees for Clothing, Shoes and Bags reduce from 15% to 7% on the portion of total sales price greater than €45/£40. That’s a whole year of discounted fees for higher priced items in these categories.

Personal Care Appliances

The referral fee will be decreased from 15% to 8% for items priced less than €10/£10.

Computer and Electronics Accessories

The referral fee will be increased from 12% to 15% for the portion of total sales price up to €100/£100. The referral fee will decrease from 12% to 8% for the portion of total sales price greater than €100/£100.

Digital services tax in Italy

With the introduction of the 3% digital services tax in Italy, we will adjust our referral fee rates on accordingly. For example, on an item for which the referral fee is currently 15.00%, you will pay a fee of 15.45%.

We are pretty sure that legislators across Europe got this one wrong. They were dead keen on taxing Internet giants when they introduced the concept of a Digital Tax, but totally failed to realise that much of this tax would be passed on to small retailers who in turn have no choice but to pass it on to consumer.

It’s worth a reminder that the Amazon Referral fee rates on will continue to reflect an adjustment based on the digital services tax in France. This adjustment became effective on the 1st of October 2019.

  • 2 years ago

    On the other hand, other categories in the weight department will jump. I did some calculations and if you seller medium oversized products, the fees increase by 16%. That is a massive jump and will cut into any business.

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