Webinterpret strategic review: New CEO, and spawns Glopal

By Lauren Fruncillo January 29, 2020 - 11:00 am

Many of you will know Webinterpret from their marketplace translation tools, but what you might not know is that they also do translation work for website owners. They have recently undertaken a strategic review of their business and split it into two companies, Webinterpret to concentrate on marketplace tools and Glopal to assist website owners with translation for international Google shopping feeds.


Part of this review included the introduction of their new CEO, Mike Bishop for Webinterpret.

‘I very much welcome the opportunity both personally and professionally,’

‘We are opening a brand new and exciting chapter for Webinterpret. An era that will see the company further championing the cause of online sellers worldwide, as well as adapting our innovative solution to continuously changing customer and market needs,’

‘By focusing on these key areas, we will not only bring long term value for our customers. We will also secure a competitive edge for Webinterpret, and strengthen our path towards a new decade of growth, productivity and industry leadership,’
– Mike Bishop, CEO, Webinterpret

With the change, both Patrick Smarzynski and Benjamin Cohen remain engaged and active members of the Webinterpret Board, supporting Mike in delivering Webintepret’s strategic development. They will also continue championing the cause of online store sellers worldwide, as CEO (Patrick Smarzynski) and COO (Benjamin Cohen) in the newly formed Glopal brand.


We’ve recently written about glopal the providers of a Plug & Play “End-to-End” solution that enables retailers and brands to sell internationally, you can read more about them here.

Glopal is a new ecommerce SaaS company that connects millions of buyers and merchants around the world, unlocking cross border trade. By providing advanced international Google Shopping solutions, Glopal enables retailers to grow their business globally.

Following the success of it’s Google Shopping solution with its customers over the last year, Webinterpret, the leading localisation solution for marketplaces, launched Glopal as a spin off company to further develop its market leading solution to grow international sales through google shopping.

If you’d rather take international business direct to your website and want help with translating your shopping feeds you can contact them or learn more on their website:

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Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.


Glopal’s solution covers everything from driving international traffic through Google Shopping Ads & SEO, to website translation currency conversion, tax & duty and international shipping.


Webinterpret​ Plug & Play International Ecommerce

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