Selling into Oceania and East Asia

By Lauren Fruncillo January 8, 2020 - 2:41 pm

Today we look at the Tamebay whitepaper presenting the world of opportunity available for retailers looking to expand cross border to Oceania and East Asia.

Today’s online shopper is a global shopper. Whether it’s the lure of better prices or unique products, the internet is enabling consumers to reach practically any market. The Oceanian and east Asian markets are in general fast-growing and prosperous, offering a growing base of consumers. For 2018 Vietnam, the Philippines, Indonesia, Malaysia, Thailand and Singapore had growth rates ranging from just above 1% to over 7%. Meanwhile, Australia and New Zealand, which both grew 2.8%, are strong, open economies with cultural ties to the UK. The pressure is on for merchants to capture a share of these markets as they grow.

In this Tamebay whitepaper, written in partnership with Asendia and wnDirect, we look at some of the biggest marketplace opportunities in Oceania and Asia, examining what key marketplaces in these regions can offer to merchants and how to take advantage of them. The first section will look in depth at some of these marketplaces, while the second will analyse the results of a survey which show the biggest challenges in selling into these markets. The final section will draw together expertise and advice on how to overcome these challenges.

We look at seven major marketplaces in the Oceania and East Asia area as well as reveal the results of a survey of Tamebay readers telling you which have the highest penetration from UK sellers.

In the white paper you’ll find:

  • Why you should be selling to Oceania and East Asia
  • 7 Key marketplaces to focus your selling strategy on
  • The challenges of selling to Oceania and East Asia
  • Learn from 3 indepth retailer’s experience of selling in this territory
  • Choosing a partner
  • 6 Things to consider

Download your copy of the whitepaper here.

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Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.


wnDirect are eCommerce delivery experts, helping growing businesses to achieve international eCommerce success. We are founded by retailers, for retailers.

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