Fruugo is a global marketplace with dedicated websites for 32 countries including the UK, most of Europe, parts of Asia and also Australia and New Zealand.
Fruugo growth, why you should consider them for 2020 and new CRO
Fruugo growth has been amazing over the past few years – their compound average growth rate over the past five years is 100%, pretty good by any measure. Add on to that that marketplace has just had its busiest ever week, generating more orders for more retailers than any time in their history and it makes a compelling proposition.
Fruugo now has a fully localised Marketplaces in 43 countries, having recently launched in eleven new countries, including Israel, Turkey, Greece and Singapore, and continues to expand its specialist offer, already having launched eight fully internationalised category focused Marketplaces, such as Cosmeticsmegastore.com and Watchesmegastore.com.
Fruugo isn’t going to replace your existing marketplace businesses overnight, but from the sellers we’ve spoken to could quite easily add an incremental 5% – 10% to your business. The thing to remember with Fruugo is that they take care of all the translation and localisation for you and then they drive traffic to your business via search engines. This means that they are attracting a different type of consumer to those who start their searches on marketplaces – Fruugo attract business from consumers who start their search on the likes of Google. That means, even if you already trade on the top marketplaces in a particular country, Fruugo can unlock sales from consumers who hitherto may never get to see your offers so take advantage of the Fruugo growth while they are rapidly expanding their reach.
Håkan Thyr joins Fruugo as Chief Revenue Officer
To further assist with growth, Fruugo have announced the appointment of Håkan Thyr as their new Chief Revenue Officer. Håkan has most recently been working as EMEA Partnerships Director for Narvar, a US company specialising in Customer Experience management for large E-Commerce companies. Prior to that Håkan worked for five years as EMEA Director of Strategic Partnerships for Channel Advisor. Reporting to Tony Preedy, Fruugo’s Chief Commercial Officer, he will take responsibility for Fruugo growth and their Marketing & Retailer Account Management teams.
“We are delighted that Håkan has joined the team at Fruugo. His considerable knowledge of the marketplace and e-commerce sectors will greatly assist Fruugo’s expansion as it adds services for new and existing retailers, and creates new connections with digital commerce platforms and partners globally.”
– Tony Preedy, Chief Commercial Officer, Fruugo
We tried to get listed on Fruugo, a few months back. They are not set up to work with small to medium sized companies. After we put in a lot of work to meet their requirements, we finally gave up when they required us to give them Administration access to our website, which we were not prepared to do.