Share:
POST
TWEET
SHARE
SHARE
EMAIL

Top UK Marketplaces Rankings Tracker – November 2019

By Chris Dawson November 19, 2019 - 9:00 am

Following a series of Top UK Marketplaces Rankings Tracker articles back in 2018, we are once again going to track the marketplaces over the next year starting off today with a snapshot before the crucial Black Friday and the Christmas trading period. We aim to track the runners and riders and would expect all marketplaces to see a boost in traffic when we report back in three months time, so today we’re publishing the baseline with the three months Top UK Marketplaces Rankings Tracker up to October 2019.

Data is taken from SimilarWeb and Alexa. Neither are 100% accurate but what they will reveal is a standardised measurement we can use to track increases or decreases in traffic overtime.

This series is sponsored by OnBuy.com, but their metrics will be measured in exactly the same way as the other marketplaces featured. Data for this post was gathered from SimilarWeb and Alexa on the 17th November 2019.

Amazon.co.uk

Ranking

SimilarWeb

Alexa

Global Rank #53 #80
Country Rank United Kingdom #4 #4

Amazon Traffic

Amazon UK’s traffic is holding relatively steady at around 385m visitors per month. 79.29% of Amazon’s traffic is coming from the UK, but significantly China is the country in second place seeing 3.81% of Amazon UK’s traffic. This many be due to the number of Chinese Sellers listing on Amazon and so will be interesting to track overtime. Ireland comes in third with 2.30% of Amazon UK’s traffic followed by the US (1.82%), and France (0.69%).

SimilarWeb Traffic Stats

Total Visits Aug 2019 – Oct 2019 1.154B
Monthly Visits 384.8M
Monthly Unique Visitors 82.28M
Avg. Visit Duration 00:06:14
Pages / Visit 8.15
Bounce Rate 37.46%

eBay.co.uk

Ranking

SimilarWeb

Alexa

Global Rank #74 #234
Country Rank United Kingdom #7 #9

eBay Traffic

As the UK marketplace attracting the 2nd largest number of visitors, eBay UK differs from Amazon in that they are not a retailer in their own right and so all the traffic is to third party seller’s listings. The lion’s share (84.64%) comes from within the UK. The US is the second largest contributor to eBay UK’s traffic (1.26%), followed by Ireland (0.84%), France (0.73%), and Germany (0.71%).

SimilarWeb’s graph indicates that eBay UK’s traffic has declined slightly over the past three months, so we’ll be watching for a bumper boost in the remainder of Q4.

SimilarWeb Traffic Stats

Total Visits Aug 2019 – Oct 2019 858.1M
Monthly Visits 286.0M
Monthly Unique Visitors 49.68M
Avg. Visit Duration 00:10:03
Pages / Visit 10.99
Bounce Rate 27.37%

Gumtree.com

Ranking

SimilarWeb

Alexa

Global Rank #777 #2379
Country Rank United Kingdom #33 #53

Gumtree traffic

Although not strictly a marketplace, Gumtree is still interesting as a site with possibilities for business selling and so not to be totally ruled out. Alone with eBay Motors and Motors.co.uk it will be of particular interest to auto sellers.

Of all the sites in the Top UK Marketplaces Rankings Tracker, Gumtree has the highest percentage of traffic from the UK (92.33%), with the US (1.06%), Ireland (0.65%), France (0.61%), Australia (0.45%).

SimilarWeb Traffic Stats

Total Visits Aug 2019 – Oct 2019 138.5M
Monthly Visits 46.17M
Monthly Unique Visitors 14.25M
Avg. Visit Duration 00:06:33
Pages / Visit 16.81
Bounce Rate 35.58%

Etsy.com

Ranking

SimilarWeb

Alexa

Global Rank #118 #140
Country Rank United Kingdom #84

Etsy Traffic

It is harder to measure Etsy’s UK traffic as they use a .com/uk domain rather than .co.uk. This makes it no surprise that 60.26% of Ety’s traffic comes from the UK. However the UK contributes 7.22%, ahead of Canada with 4.58%. Germany is next with 3.37% of Etsy’s traffic followed by France (3.24%).

SimilarWeb Traffic Stats

Total Visits Aug 2019 – Oct 2019 647.0M
Monthly Visits 215.6M
Monthly Unique Visitors 92.24M
Avg. Visit Duration 00:06:11
Pages / Visit 6.69
Bounce Rate 46.91%

notonthehighstreet.com

Ranking

SimilarWeb

Alexa

Global Rank #12,230 #30,110
Country Rank United Kingdom #404 #829

Notonthehighstreet Traffic

Notonthehighstreet sees the bulk of their traffic come from the UK (84.27%) and traditionally we see a massive uplift to their traffic in November and December, as you’d expect from a gift oreintated marketplace – we’ll be looking for this when we revisit the Top UK Marketplaces Rankings Tracker series in mid February.

The second cohort for Notonthehighstreet comes from the US (3.67%), followed by Ireland (1.69%), Australia (0.97%), and France (0.63%).

SimilarWeb Traffic Stats

Total Visits Aug 2019 – Oct 2019 10.86M
Monthly Visits 3.622M
Monthly Unique Visitors 2.321M
Avg. Visit Duration 00:04:44
Pages / Visit 5.46
Bounce Rate 54.07%

OnBuy.com

Ranking

SimilarWeb

Alexa

Global Rank #69,594 #90,602
Country Rank United Kingdom #3,102 #3,938

OnBuy Traffic

In the past couple of years, OnBuy have shot up the Top UK Marketplaces Rankings and are now in the top few thousand most popular sites in the UK (that’s all sites, not just ecommerce sites). Attracting over 2 million visitors in the past three months, 74.22% of which was from the UK, OnBuy look to be performing just as well as their press releases say they are.

OnBuy see 4.47% of traffic from the US, with the next largest number of visitors coming from Poland (3.25%), India (0.97%), and Germany (0.91%).

SimilarWeb Traffic Stats

Total Visits Aug 2019 – Oct 2019 2.099M
Monthly Visits 699,922
Monthly Unique Visitors 498,018
Avg. Visit Duration 00:02:26
Pages / Visit 3.21
Bounce Rate 70.60%

Fruugo.co.uk

Ranking

SimilarWeb

Alexa

Global Rank #107,303 #91,616
Country Rank United Kingdom #4,759 #16,950

Fruugo Traffic

Fruugo.com is massively popular in Poland, but Fruugo.co.uk (which the above stats refer to) gets 82.66% of it’s traffic from the UK followed by the, US (2.88%), Turkey (1.17%), Netherlands (0.86%), and Sweden (0.76%). Unlike many marketplaces, Fruggo’s main aim is to market your products overseas and attract traffic from Google. It’s relatively rare in Fruugo terms that a consumer browses their website so don’t be put off by their relatively lowly rank in the Top UK Marketplaces Rankings Tracker.

SimilarWeb Traffic Stats

Total Visits Aug 2019 – Oct 2019 1.379M
Monthly Visits 459,819
Monthly Unique Visitors 373,028
Avg. Visit Duration 00:02:01
Pages / Visit 3.08
Bounce Rate 70.83%

Yumbles.com

Ranking

SimilarWeb

Alexa

Global Rank #350,286 #296,886
Country Rank United Kingdom #18,331 #9,426

Yumbles Traffic

As a speciality food marketplace it’s not surprising that Yumbles are ranked lower than marketplaces selling general merchandise, but they are growing and have risen from a UK Alexa rank of 34,038 at the begining of 2018, to a rank of 9,426 today.

82.43% of their traffic comes from the UK, followed by the US (2.34%), New Zealand (1.44%), Slovakia (0.91%), and South Africa (0.80%).

SimilarWeb Traffic Stats

Total Visits Aug 2019 – Oct 2019 243,864
Monthly Visits 81,288
Monthly Unique Visitors 56,047
Avg. Visit Duration 00:02:59
Pages / Visit 3.38
Bounce Rate 69.91%

flubit.com

Ranking

SimilarWeb

Alexa

Global Rank #602,524 #562,229
Country Rank United Kingdom #40,779

Flubit Traffic

Flubit’s traffic has declined significantly in recent times, perhaps due to their acquisition and focus on blockchain coupled with many users accessing sister sites such as Skucloud

Currently, Flubit attracts 63.30% of traffic from the UK, followed by the US (5.10%), Poland (2.53%), Netherlands (1.91%), and Germany (1.84%).

SimilarWeb Traffic Stats

Total Visits Aug 2019 – Oct 2019 192,720
Monthly Visits 64,240
Monthly Unique Visitors 43,836
Avg. Visit Duration 00:01:54
Pages / Visit 3.28
Bounce Rate 62.60%

 

  • TSM
    12 months ago

    Interesting article.

    I understand that this isn’t 100% accurate but amazon put unique visitors to Amazon.co.uk at around 35m per month.

    • 12 months ago

      Amazon (and other marketplaces) will better be able to tie users together and identify them as not unique when the log on from different devices and different sessions. That’s why traffic measuring sites can never be as accurate but what will be interesting is the change over time so come back in February for an update 🙂

  • 12 months ago

    Nice one! This is good data! What other explanation is there for Chinese traffic on Amazon UK?! Would it be shoppers? Good to see OnBuy is making some big gains.

  • 11 months ago

    Nice article. I’d be interested to see the stats for ManoMano

Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.

OnBuy

The fastest-growing marketplace in the world with millions of buyers, OnBuy.com offers sellers risk-free selling with competitive fees and immediate payment by PayPal.

Fruugo

Fruugo is a global marketplace with dedicated websites for 46 countries including the UK, most of Europe, parts of Asia and also Australia and New Zealand.

Amazon

Amazon started as online book store and has grown to be the worlds largest online retailer.

Yumbles

Yumbles is a British, curated marketplace connecting food lovers with the UK’s best small batch independent food and drink producers across the country.

Etsy

Etsy is well known and a major player in the handmade and vintage arena with a marketplace that offers curated collections and suggestions.

eBay

eBay’s mission is to be the world’s favourite destination for discovering great value and unique selection

Gumtree

Gumtree.com is the UK’s number one classifieds site.

Flubit (SKU Cloud)

SKU Cloud is a revolutionary, cost-free marketplace that generates sales for retailers through a portfolio of consumer-facing channels.

NotOnTheHighStreet

Notonthehighstreet.com are home to more than 5,000 of the UK’s best small creative businesses that we’re proud to call our Partners, here to do what they do best — surprise us with thoughtful gifts, original homeware, unforgettable experiences and more.

See More Companies >

Recent Comments

7 hours ago
Ifellow: The point I was making which you failed to miss is. Sure an item that...
8 hours ago
Ifellow: @gav The majority of sellers dont in the slightest have stock for £.150 they sell for...
9 hours ago
Mark: The new sorting centres should be cheap at least. 1 is the river thames for all...
9 hours ago
Andrew: I'm glad to see Amazon are trying to give more information when it comes to...