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OnBuy forecasts sales acceleration with OnBuy Boost

By Chris Dawson November 25, 2019 - 10:40 am

OnBuy Boost is a new service, launched in time to give OnBuy sellers a chance to maximise on sales ahead of the seasonal traffic peak.

The best part of Boost appears to be that the fees you pay for OnBuy Boost are used to market your products on paid marketing channels (think Google Adwords). It’ not just added visibility on OnBuy but across the web as a whole that you’re getting.

To further benefit sellers, the Boost fee is only applicable when a sale is made directly through a sponsored listing with no additional costs for non-sponsored sales.

“Our Boost service will bring a wealth of benefits to our sellers. Boosted listings will be placed in prominent positions across OnBuy’s product and category pages and in search results, helping increase the visibility of listings so they sell and thus earn greater rank on OnBuy. What’s most exciting is that sellers keep the rank they’ve earned – even if they end Boost!

Boost enables sellers to achieve greater visibility beyond OnBuy as well. The entire Boost fee is used to market their products even harder – this is a significant benefit as listings will gain more visibility in paid marketing channels. For sellers looking to drive more sales and increase visibility (all at fixed costs), Boost is definitely worth using.”
– Cas Paton, founder and managing director, OnBuy

With Boost brings the ability for OnBuy to drive more customers onto the platform and drive more sales for sellers – initial data shows sales are up 37.6% since the launch earlier this month. An indication of OnBuy’s planned rapid expansion, the release of this additional service shows OnBuy’s move towards further growth that’ll solidify the marketplace’s position as a serious contender against the major names.

OnBuy Boost Features and Benefits

Increased Visibility On And Off OnBuy

This will drive more customers to your listings and create more sales for your business or brand. Listings can achieve site-wide placement in prominent positions and in category and search results, as well as additional external marketing opportunities.

You Only Pay For What Sells!

Our Boost service allows you to create more visibility – but you’ll only pay for what actually sells through the increased exposure. Your organic sales will only be charged our normal category fee.

You Control Boost

You can set your Boost rate from 0.1% to 10%, charged in addition to OnBuy’s normal selling fees when you make a sale through Boost, so you control how much you want to invest in additional visibility. Boost all your listings or a select few – it’s up to you.

You Can Improve Your Product Rank

Your listings will earn rank on OnBuy that will benefit from greater organic placement, and this rank is yours to keep – even if you end Boost. This means you can invest in your organic visibility while driving more sales from Boost.

  • 2 weeks ago

    Looks like Swift Deals will have to increase their prices even further to stay in the top rankings, buy from Swift Deal;s on OnBuy and have your item delivered by Amazon.

    Why bother using Amazon when you get the same service and only have to pay 40-60% more. I get it, I really do not like using Amazon to buy from, Let Swift Deals do the work. Don’t worry about having a Prime Account on Amazon, your order will be Prime delivered.

    I do wonder though, with Showing 219,997 products, Swift Deals only has a Feedback rating of 128 Maybe they don’t actually sell that much. Maybe this will be the BOOST they need, but what about their profit margin?

    Easy, just add the cost to the over priced Amazon item, win-win!

    • Ryan Fellows
      2 weeks ago

      I’m not trying to rush to Onbuys defence, but, to me its quite clear – If Swiftdeals makes sales on onbuy then surely other sellers should join and list instead, more competitively? Seems like there’s an oppo there. It’s clearly not Onbuys fault that Swiftdeals sells – why should they switch them off just for being expensive?

      We have started recommending Onbuy to sellers and its been good so far. We have had good feedback.

      My two pennies

    • Al
      2 weeks ago

      lol

      219,997 products now, they have been busy. Sure aren’t they only filling the site for the deluge of sellers who will soon arrive and offer lower prices on those pages 😉

      A couple of weeks ago, I was spammed by Onbuy, offering me the chance to invest and become a shareholder.

    • 2 weeks ago

      @Ryan Fellows

      I am not sure how many sales Swift Deals does actually make, with over 200,000 products they have only got a feedback rating of 128 in the last 18 months+ That would suggest a lack of sales.

      The problem is not because they are expensive, they are an Amazon arbitrage seller, they hold no stock and charge Amazon price + 40-60% to cover their own costs and profit. Why would you want your customers being ripped off at the start of building a new market place, it does not make sense

      If I was a conspiracy Theorist, I would guess that Swift Deals is owned / run by OnBuy.

      The problem with these type of sellers, much like on eBay, they are more than happy to pay large amounts of extra commission to promote their over priced listings. Not good for other sellers and not good for buyers who may feel that they have been ripped off.

    • 2 weeks ago

      Sometimes buyers seem to have more money than sense, but as sellers, we can’t educate them on how to use the internet properly and it’s not our job to do so.

      If onbuy can grow over time, the likes of swiftdeals should get pushed to the sidelines, as actual sellers with real stock will be able to smash their prices. That will improve the site.

      Not impressed with the Onbuy boost idea though. It was a bad idea on ebay, so why copy it?

    • 2 weeks ago

      @Gav It is not about sellers educating buyers, it is about a marketplace doing the right thing, which is not to knowingly allow buyers to be ripped off, surely they have some type of moral obligation.

      At what point do they draw the line, is it ok for sellers to rip off buyers with fake goods, not sending items etc? After all, at some point other sellers will come along and provide a proper service

      If customers buy from an arbitrage seller and feel like they have been ripped off they are less likely to trust a site, when you are starting out as OnBuy are, is that a good way to start your business model?

      From a sellers point of view, if a market place is allowing this, what else will they allow?

      The boost idea is great for sellers like Swift Deals, they just put up prices and outbid you all the time to flood the search with their over priced products.

      Even eBay have finally done something about stopping arbitrage sellers

    • 2 weeks ago

      @ Tyler

      I agree that Swiftdeals offer a below par experience to buyers and it’s not ideal, but perhaps they are a necessary evil for a site looking to grow. If the shop looks bare you need stock, or no one will come in through the door.

      All marketplaces allow rip offs to occur in some form or another, if by rip-off you mean buyers could have bought elsewhere for less, or didn’t get the quality of service they thought they would. Onbuy has swiftdeals. I think Ebay has them too, plus of course countless location abusers. As for Amazon, it is just generally overpriced due to higher costs, so buyers rarely get the best deal there. None of them get out of it with a spotless record.

      As for the sponsored listings, if you sell the same things as swiftdeals, or anyone else, you’ll just have to be happy getting the savvy shoppers, the ones who click sort by price, or can spot dropshippers a mile off. Doesn’t matter what platform that is on.

      I think I’ll have another look at listing on there when I get the chance. If overpriced swiftdeals is the only thing to worry about, happy days!

    • 2 weeks ago

      @Gav I agree, it would be a little sparse without Swift Deals. arbitrage is not good for a maketplace, which is why eBay started to clamp down on them, but it is better than it being empty, especially from an SEO point of view. Although as they claim to have 17Million products listed you would not think they would need the 200,000 from Swift Deals, which is why I have for a long time thought that OnBuy and Swift Deals are the same.

      Amazon fees are more expensive than eBay or OnBuy but I have sales of 4x of eBay, so an extra 2.5% is worth it

      If you do not join as a partner your listings will be lagging behind those of a partner paying double the subscription, they get:

      1 Improved Search Ranking; A selection of your products will be boosted to the first page of the search results, even if they would normally appear later on.

      2. Lead Listing Authority; You’ll win the lead seller box more often – even if you’re not the cheapest!

      If you do not get the “Buy Box” you get listed at the bottom of the page under Compare Sellers and with so many other offers above you I doubt you will get found even if you are cheaper. (Even Amazon is slightly fairer)

      So if you are hoping to catch the “savvy shopper” I think you will be struggling, I doubt they even look at the site.

      I did consider joining and adding stock using an Integration company that allowed sellers to add 50 products on a free account, but that offer does not appear any more.

      So I am not against the idea, just do not have the means to run my business in the way I like without paying a “TAX” to a Channel Integration company.

      Let us know how you get on, if your not busy on there in the next 4 weeks you never will be.

      Other than that I quite like the look of the site.

  • Toby
    2 weeks ago

    The problem with these sellers like swift deals is nobody checked there ads before they are bulk imported. They are often litered with random characters and errors. – a nightmare if they are selling something you want to and it is linked by barcode.
    But these companies exist because some people are just too damn lazy to search. They always go for top of the page listings, which are often over priced. I see it on ebay all the time.
    Anyway back to the promoted listings… Seems everyone is starting to do it to avoid the cluttered search results and of course pull in more money. This can be said for the market place and the seller. Thankfully i havent seen the flood of chinese sellers on onbuy that total wreak ebay.

  • 2 weeks ago

    I much prefer OnBuy’s approach to that of eBay and Amazon. At least with Boost, it helps improve the overall visibility of the site, which is better than the eBay/Amazon approach of getting sellers to pay extra just for better positioning within the site.

    We’ve seen a healthy up-tick in OnBuy sales in the last month or two, although I don’t know how much is purely seasonal and how much is because OnBuy are starting to increase their overall presence and visibility.

    I think it’s good to have an up-and-coming alternative to the Big Two, and what has made me a fan most of all is that (at least in the categories we sell in) they curate their catalogue better than Amazon, Support are really helpful, and the whole place is just a lot less stress and hassle.

    OnBuy isn’t perfect, and it’s likely to be a long time before sales match the other two channels, but at least I don’t wake up in the morning wondering if we’ve been suspended for some random reason totally out of our control !

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