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Notonthehighstreet Give Happy Christmas with Channel 4

By Chris Dawson November 7, 2019 - 2:21 pm

Notonthehighstreet’s Give Happy campaign will be brought to life across multiple touchpoints over the festive period. They are partnering with Channel 4 to sponsor programming strand ‘Festive Entertainment’ across its portfolio of channels for the second year running with the “happiness is…” TV idents having made their debut on 1st November 2019. Each of the 10 feel-good executions feature a playful twist on the truisms of Christmas, by sharing innovative ways to bring the family together or see someone’s face light up. The TV idents and Small Business Supporter films have been created and produced by creative agency, Littlehawk.

The partnership, which runs until 31st December, will deliver over 2,000 hours of sponsored programming including Kirstie’s Handmade Christmas, The Simpsons, The Snowman and Chitty Chitty Bang Bang Flies Again – with the aim of spreading smiles across the nation. The media partnership has been negotiated and managed by media agency Hearts & Science and 4Sales.

“Our campaign this year is focused on putting a smile on people’s faces. Both the creative execution and the channels we’re using allow us to engage with our audience repeatedly in a way that fits in with their lives. Everything we have planned this Christmas, from the pop-ups to our gift guides and TV presence, will help showcase the range of unique products made by the small creative businesses on our site and we’re delighted to be working with our Small Business Supporters to really focus on the talent of our Partners.

We hope to highlight the value of supporting small creative businesses at this time of year, not only because they are creating thoughtful and meaningful gifts but also for the important contribution they make to the way we work and to the UK economy. Our campaign this year will cement notonthehighstreet’s position as a champion of small business and as the joy-spreading, one-stop-shop for thoughtful or mindfully-made gifts.”
– Ella d’Amato, Chief Commercial and Marketing Officer, notonthehighstreet

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