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Black Friday: Customer and Retailer Expectations
Is Black Friday a looming presence over retailers financial stability? Mothercare is the latest high-street casualty, who is next? Are internal and external pressures impacting a retailers judgement to participate in Black Friday? Is Christmas and Boxing Day subsequently changing retailer expectations and are they adjusting to this behavioural change?
Pricesearcher.com, a retail aggregator, has initial survey findings revealing retailers feeling pressured to have Black Friday offers despite knowing it adversely impacts their annual revenues. Retailers have noticed fewer and fewer people doing their shopping in-store. Which is not much surprise seeing the rise of online shopping; however, retailers share most of the change seen in their preparations for Christmas is due to Black Friday.
Before Pricesearcher reveals the full results, they are encouraging more retailers to complete their short survey, here.
Pricesearcher’s findings will bring together both customer and the retailer expectations for Black Friday. We’ll be reporting on its knock-on effect on Christmas shopping and what retailers can do to enjoy a more profitable festive period.