Shopify and Microsoft Advertising team up to ‘help merchants sell more’

By Sasha Fedorenko October 9, 2019 - 10:27 am

Shopify and Microsoft Advertising have teamed up to allow merchants to set up, optimise, and track the results of their campaigns alongside their store management dashboard in Shopify. Sellers also have the flexibility to set a daily budget based on seasonality and their goals.

The move is now enabling merchants to reach a whole new segment of customers by buying digital ad campaigns within Shopify Marketing that appear across the entire Microsoft Search Network, including Yahoo and AOL. To enable this feature, merchants need to click “create campaign” inside Shopify Marketing and connect their Microsoft Advertising account directly to their store to reach over 116 million unique searchers in the US each month.

Shopify say that creating and managing ad campaigns directly within Shopify is aimed at simplifying merchants’ marketing workflow and help them save time to focus on their business.

Comments are closed.

Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.


One platform with all the ecommerce and point of sale features you need to start, run, and grow your business.

See More Companies >

Recent Comments

23 mins ago
jim: our complaint these guys is their not our fault guv ethos they blame the courier...
3 hours ago
Andrew Minalto: Bring it on! :-) I already see that conversion rates are sky-high across the range of...
4 hours ago
Andrew Minalto: Some great prizes there., especially the £10k PPC credit! :-) Congrats to all winners!...
10 hours ago
SAM: Well I do not really want any of them. There never seems to be...