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Christmas peak season through Amazon eyes

By Sasha Fedorenko September 17, 2019 - 1:05 pm

Amazon are boosting the excitement for Christmas peak season with the release of Amazon Guide to Christmas 2019 which emphasises on the sales opportunity of last-minute orders.

This news follows eBay’s announcement of a ‘chill this holiday’ peak season approach, justifying their stance with their disfavour of “the stress-inducing creep that comes with it.”

Amazon.co.uk reveals that festive fever is already upon us as 28% of Brits have already started planning Christmas. That number is set to double to 58% once October hits, and nearly a third of the UK (32%) have already bought their first gift.

The survey polled 1,000 UK residents between the 6th and until the 9th of September 2019 to understand their plans, shopping habits and preferences for this peak season.

The opportunity of last-minute orders

Amazons’s delivery arm, Prime Now, which offers 1-hour and 2-hour delivery on thousands of everyday essentials and household items plus deliveries directly from Morrisons supermarkts in selected cities – will be the marketplace’s weapon for wooing shoppers – as merchants will be focusing on delivering instant gratification to shoppers’ ordering last-minute gifts or Christmas table add-ons.

The research Amazon’s Guide to Christmas’ says that in 2018, one of Amazon’s last-minute Christmas Eve orders on Prime Now consisted of a Stormtrooper camera watch, a case of chilled beer and some Paxo Sage and Onion Stuffing – all in one delivery.

Last year saw a customer in Newcastle logging on at 22:13 and ordering five gifts. These were delivered at 23:19. Newcastle holds the record for the fastest Prime Now delivery with a Fire TV Stick delivered to a Prime member in 12 minutes and 6 seconds, after being ordered during Prime Day.

In 2016, the last order placed on Christmas Eve was a PlayStation 4 Console delivered to a pub in Solihull at 23:54.

In 2019, for the first time, customers will be able to order their full Christmas dinner, including their turkey, pigs in blankets and Brussels sprouts, right up until Christmas Eve across the Prime Now network.

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