New Zalando outlet to let sellers flex omnichannel muscles

By Sasha Fedorenko August 30, 2019 - 12:40 pm

New Zalando outlet has opened its doors to the public on the 29th of August at Hannover, Germany – to accelerate the marketplace’s efforts in supporting their sellers flex their omnichannel muscles – which would give some of their pureplay traders an opportunity to debut their products in an offline environment.

The move marks Zalando’s introduction of their eighth outlet in Germany ahead of the wider rollout, with five more outlets planned to launch in the future.

The store at Grosse Packhofstraße 4-8, in downtown Hannover, boasts 1,500 square meters of sales space and three floors of designer and brand products with up to 70% off.

“Our goal with Zalando Outlets is that everyone can buy fashionable and high-quality articles without breaking the bank. We are convinced that with our outlet concept we will provide a new experience for people in Hannover.”
– Dorothee Schönfeld, managing director, Zalando Outlets.

Customers will find around 15,000 products from 500 different brands in the Hannover Zalando Outlet. Previously, these high-quality products were available in the Zalando online shop and are then delivered to an outlet when they, for example, are from the previous season, have minor defects or are available in limited sizes.

Zalando say the Hannover site has a modern and pleasant shopping atmosphere, designed by an architecture firm Design in Architektur.

The Hannover Zalando Outlet offers wide aisles, free Wi-Fi and two lounge areas with power sockets so that customers can recharge their mobile phones while shopping. A unique flavour in the Hannover store is that four aspects of the city have been integrated into the design: The Maschsee in the men’s area, the Goldenes Tor and an aerial view of the Großer Garten in the ladies’ department, while a motif in the children’s area is inspired by the zoo.

Customers can visit Zalando Outlets in the following eight cities:

  • Berlin, Köpenicker Str. 20
  • Frankfurt, Leipziger Str. 41-43
  • Cologne, Breite Str. 80-90
  • Hamburg, Post Str. 9
  • Leipzig, Burg Str. 9
  • Münster, Königs Str. 60
  • Stuttgart, Hirsch Str. 26
  • Hannover, Große Packhof Str. 4-8
  • Outlets are planned in the following cities before 2021: Mannheim, Ulm and Constance in 2020,
  • Munich and Nuremberg will follow until 2021.

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Zalando is a massive retail phenomenon in Europe. It’s particularly prominent in Germany, where they boast 95% brand recognition amongst adult shoppers.

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