eBay, Missguided, Interflora and Grenson to consider customer expectations management at IRC 2019

By Sasha Fedorenko August 21, 2019 - 10:16 am

Top ecommerce leaders of eBay, Missguided, Interflora and Grenson are set to join their forces in a discussion of managing customer expectations at IRC 2019, setting the right the defining factor that turbocharges the business growth.

Customer satisfaction is vital to harvesting sales. Otherwise, an unsatisfied shopper is lost to the competition. Sellers need to have a customer-centric approach in place to adequately manage expectations, serving as the key factor in making or breaking a business. There are many facets that go into having an appropriate strategy for managing customer expectations.

The headline mentioned quartet is placed perfectly to address this. Neil McLauchlan, director UK seller delivery experience of eBay, Scott Barker, head of the customer service of Missguided and Ben Freeborn, head of the customer experience of Interflora as well as Ashley Hubbard, ecommerce manager of Grenson Shoes will take the centre stage to consider how businesses in this day and age can mitigate the risks of leaving customers unhappy by planning ahead their customer service models that fit their business.

The roundtable named ‘How best to manage customer expectations’ is inviting sellers to join the conversation with other senior retailers, who with a breadth of industry knowledge and experience can share tips, approaches and tweaks needed for a business to win customers’ hearts. Merchants who are interested in participating in the discussion can join the 12:35 – 13:10 roundtable, moderated by Alex Sword, editor of InternetRetailing at ‘customer expectations’ theatre.

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