Alibaba plan to plant a physical store in Spain

By Sasha Fedorenko August 23, 2019 - 12:20 pm

Alibaba are set to debut a permanent physical store in Spain this weekend in a bid to show off the marketplace’s merchants’ products, giving them a taste of the physical retailing.

Alibaba will open doors to their first Spanish bricks-and-mortar store on Sunday, the 25th of August at the Centro Comercial Xanadu, Madrid to magnify the exposure of their third-biggest market by revenue.

“Spain is a key country for the Alibaba Group, where the largest number of customers, the highest valued and highest valued customers are concentrated engagement for our brand. After the United States and Russia, Spain is the largest market for AliExpress and above all represents the gateway to the rest of the countries in Europe. ”
– Rubén Bautista, AliExpress Operations Director for Spain and Portugal.

Spanish merchants selling on Alibaba represent the largest share of sellers within the marketplace ecosystem, making it an obvious business decision to chose the European country as an omnichannel funnel to attract more shoppers to the Chinese marketplace.

The move marks the following dive of Alibaba into the world of multichannel trading. The last two years saw the marketplace planting pop-up stores in Madrid to see whether the physical retailing ground was fertile enough to reap sales in Spain. This test-and-learn approach proved a success as we now seeing the marketplace expanding their reach beyond China to conquer markets beyond their border.

Comments are closed.

Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.


Alibaba is China’s biggest online commerce company that offers consumer-to-consumer, business-to-consumer and business-to-business sales.

See More Companies >

Recent Comments

12 hours ago
Jeff Greaves: My items have been stuck in Felixstowe for over a month and still no date...
20 hours ago
ASHISH: My BRPs are still not delivered they are with TNT from more then 3 weeks...
1 day ago
Trumpton: Why would Amazon care. When they dump hundreds of thousands of brand new genuine products...
2 days ago
SAM: Ohhh Amazon will not fanny about they will and are in a position to...