Share:
POST
TWEET
SHARE
SHARE
EMAIL

Alibaba plan to plant a physical store in Spain

By Sasha Fedorenko August 23, 2019 - 12:20 pm

Alibaba are set to debut a permanent physical store in Spain this weekend in a bid to show off the marketplace’s merchants’ products, giving them a taste of the physical retailing.

Alibaba will open doors to their first Spanish bricks-and-mortar store on Sunday, the 25th of August at the Centro Comercial Xanadu, Madrid to magnify the exposure of their third-biggest market by revenue.

“Spain is a key country for the Alibaba Group, where the largest number of customers, the highest valued and highest valued customers are concentrated engagement for our brand. After the United States and Russia, Spain is the largest market for AliExpress and above all represents the gateway to the rest of the countries in Europe. ”
– Rubén Bautista, AliExpress Operations Director for Spain and Portugal.

Spanish merchants selling on Alibaba represent the largest share of sellers within the marketplace ecosystem, making it an obvious business decision to chose the European country as an omnichannel funnel to attract more shoppers to the Chinese marketplace.

The move marks the following dive of Alibaba into the world of multichannel trading. The last two years saw the marketplace planting pop-up stores in Madrid to see whether the physical retailing ground was fertile enough to reap sales in Spain. This test-and-learn approach proved a success as we now seeing the marketplace expanding their reach beyond China to conquer markets beyond their border.

Have your say

View our Comment Policy

Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.

Alibaba

Alibaba is China’s biggest online commerce company that offers consumer-to-consumer, business-to-consumer and business-to-business sales.

See More Companies >

Recent Comments

4 hours ago
Derek Duval: My concern with Ebay promoted listings is how come when I get a sale of...
8 hours ago
unsuckEBAY: It's extremely disappointing eBay *still* has not remedied the lack of seller fee disclosures when...
13 hours ago
Toby: So let me get this right.... Consumer research suggests 26% of people do xmas shopping...
14 hours ago
Chris Dawson: It was only two weeks ago we told you about the promotion. Now we are...