Zalando is a massive retail phenomenon in Europe. It’s particularly prominent in Germany, where they boast 95% brand recognition amongst adult shoppers.
Zalando targets stay-at-home parents to manage click & collect points
Zalando have announced the recruitment of parents, self-employed, entrepreneurs or retirees as managers of click & collect points as part of a three-month pilot with PostNord.
The move will see Zalando recruiting stay-at-home people to operate up to 50 clicks and collect service locations in Aarhus and Copenhagen. Operators will earn an additional small monthly income for serving their community.
Zalando say that the aim is to increase the convenience of delivery and returns points by allocating click and collect points closer to customers’ homes. Shoppers will be able to pick up or return their online orders on their way home from work between the hours of 4pm and until 8pm. During the checkout process on www.zalando.dk, customers will be able to select their preferred pick-up point for delivery or dropping off a return parcel.
The new concept is set to reduce environmental impact by up to 50 grams per package. This works by Zalando bundling up multiple orders to travel to addresses located in the same area.
Zalando is already working with PostNord to deliver parcels in the Nordics region. The pilot will see the duo taking a new fulfilment approach to deliver parcels to the new service points. They will provide the click and collect operators with IT systems and means of communication with the shoppers. That is, the recipient will get a message via text or email from PostNord when their parcel is ready for pick up. The service will complement PostNord’s existing country-wide network of parcel lockers and around 1,300 manned service points in Denmark.