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Top 5 Marketplaces around the world by country

By Chris Dawson July 6, 2019 - 10:30 am

In the UK we’re used to eBay and Amazon being the top shopping sites, but around the world tastes vary enormously and other marketplaces are consumer’s favourites in many countries.

If you want to attract consumers to your products, you need to be present where they shop so when considering expansion plans for 2019, take a look at the top 5 marketplaces in the countries you wish to target

Somewhat surprisingly out of 58 countries there are literally only a handful where eBay or Amazon don’t appear but a note for marketplace merchants – in most countries it is either eBay.com or Amazon.com where consumers shop rather than a local country site. If you want maximum exposure for minimum effort, list on the US marketplaces and offer international shipping.

Top 5 marketplaces by country

Argentina

Australia

Austria

Belgium

mercadolibre.com.ar
mercadopago.com.ar
fravega.com
amazon.com
garbarino.com
ebay.com.au
amazon.com
amazon.com.au
ebay.com
kmart.com.au
amazon.de
willhaben.at
ebay.de
amazon.com
ebay.com
amazon.fr
bol.com
aliexpress.com
amazon.de
amazon.com

Brazil

Bulgaria

Canada

Chile

mercadolivre.com.br
americanas.com.br
amazon.com.br
aliexpress.com
amazon.com
aliexpress.com
emag.bg
amazon.com
ebay.com
amazon.co.uk
amazon.ca
amazon.com
ebay.com
canadiantire.ca
walmart.ca
mercadolibre.cl
aliexpress.com
amazon.com
ebay.com
linio.cl

Colombia

Croatia

Czech

Denmark

mercadolibre.com.co
amazon.com
aliexpress.com
ebay.com
linio.com.co
aliexpress.com
ebay.com
amazon.com
a1.hr
amazon.de
aliexpress.com
bazos.cz
sbazar.cz
aukro.cz
mall.cz
amazon.com
ebay.com
amazon.co.uk
amazon.de
aliexpress.com

Egypt

Finland

France

Germany

souq.com
amazon.com
jumia.com.eg
aliexpress.com
amazon.co.uk
verkkokauppa.com
amazon.com
ebay.com
gigantti.fi
aliexpress.com
amazon.fr
cdiscount.com
fnac.com
aliexpress.com
amazon.com
amazon.de
ebay.de
otto.de
amazon.com
aliexpress.com

Greece

Hong Kong

Hungary

India

ebay.com
e-shop.gr
amazon.com
aliexpress.com
plaisio.gr
taobao.com
tmall.com
amazon.com
price.com.hk
jd.com
aliexpress.com
ebay.com
emag.hu
amazon.com
ebay.de
amazon.in
flipkart.com
amazon.com
paytm.com
indiamart.com

Indonesia

Iraq

Ireland

Isreal

tokopedia.com
blibli.com
shopee.co.id
bukalapak.com
lazada.co.id
amazon.com
aliexpress.com
ebay.com
alibaba.com
amazon.co.uk
amazon.co.uk
amazon.com
aliexpress.com
ebay.co.uk
ebay.com
aliexpress.com
amazon.com
ebay.com
shufersal.co.il
amazon.co.uk

Italy

Japan

Kuwait

Malaysia

amazon.it
amazon.com
aliexpress.com
ebay.com
amazon.de
amazon.co.jp
rakuten.co.jp
dmm.com
mercari.com
amazon.com
amazon.com
aliexpress.com
ebay.com
sheeel.com
blink.com.kw
shopee.com.my
lazada.com.my
taobao.com
amazon.com
tmall.com

Mexico

Morocco

Netherland

New Zealand

mercadolibre.com.mx
amazon.com.mx
amazon.com
ebay.com
liverpool.com.mx
aliexpress.com
ebay.com
amazon.com
amazon.fr
etsy.com
marktplaats.nl
bol.com
aliexpress.com
amazon.com
amazon.de
amazon.com
aliexpress.com
ebay.com
thewarehouse.co.nz
mightyape.co.nz

Norway

Pakistan

Peru

Philipines

ebay.com
amazon.com
aliexpress.com
clasohlson.com
amazon.co.uk
amazon.com
aliexpress.com
alibaba.com
ebay.com
amazon.in
mercadolibre.com.pe
aliexpress.com
amazon.com
falabella.com.pe
ebay.com
lazada.com.ph
shopee.ph
amazon.com
aliexpress.com
ebay.com

Poland

Portugal

Qatar

Romania

allegro.pl
olx.pl
aliexpress.com
sprzedajemy.pl
amazon.com
aliexpress.com
amazon.com
amazon.es
ebay.com
worten.pt
amazon.com
aliexpress.com
ebay.com
amazon.in
qataridiscounts.com
emag.ro
aliexpress.com
amazon.com
ebay.com
cel.ro

Russia

Saudi Arabia

Serbia

Singapore

avito.ru
aliexpress.com
market.yandex.ru
wildberries.ru
ozon.ru
amazon.com
souq.com
aliexpress.com
jarir.com
amazon.co
aliexpress.com
amazon.com
ebay.com
amazon.co.uk
amazon.de
amazon.com
qoo10.sg
lazada.sg
taobao.com
tmall.com

Slovakia

South Africa

Spain

Sweden

aliexpress.com
mall.sk
amazon.com
ebay.com
amazon.de
takealot.com
amazon.com
ebay.com
aliexpress.com
amazon.co.uk
amazon.es
aliexpress.com
amazon.com
elcorteingles.es
carrefour.es
amazon.com
ebay.com
clasohlson.com
amazon.co.uk
aliexpress.com

Switzerland

Taiwan

Thailand

Turkey

amazon.de
galaxus.ch
aliexpress.com
amazon.com
amazon.fr
shopee.tw
ruten.com.tw
taobao.com
amazon.com
tmall.com
lazada.co.th
shopee.co.th
aliexpress.com
amazon.com
kaidee.com
hepsiburada.com
gittigidiyor.com
aliexpress.com
amazon.com
amazon.com.tr

Ukraine

United Arab Emirates

United Kingdom

United States

prom.ua
rozetka.com.ua
aliexpress.com
ria.com
novaposhta.ua
amazon.com
noon.com
souq.com
aliexpress.com
ebay.com
amazon.co.uk
ebay.co.uk
amazon.com
argos.co.uk
ebay.com
amazon.com
ebay.com
walmart.com
etsy.com
target.com

Venezuela

Vietnam

mercadolibre.com.ve
amazon.com
ebay.com
aliexpress.com
mercadolibre.com.co
shopee.vn
lazada.vn
sendo.vn
amazon.com
websosanh.vn

 
The data is from SimilarWeb and was gathered by Miguel Garabal

  • Julius Oliveti
    4 months ago

    Whats telling is the rise of aliexpress.

  • jim
    4 months ago

    is facebook or instagram gumtree ETC, considered marketplaces in these stats?

  • Jason
    4 months ago

    Why is Argos the 4th biggest marketplace in the UK? Am I missing something ?

    • 4 months ago

      Thinking the same. i think someone just put the names which were on top of their head. when you don’t see priceminister for FR, Real.de for DE & Trademe for NZ it shows its not the genuine list.

  • Alex
    4 months ago

    No catch for AU, no trade Me for NZ, no Rakuten for DE, no priceminister for FR? this not a proper research, but rather someone’s personal opinion.

    • 4 months ago

      agreed.

  • Will
    4 months ago

    Argos is not a marketplace/. And where is Ebid. Its gaining traction and a lot of Ebay sellers who are feed up with the manipulation and high Final Value Fee’s

    • 4 months ago

      where is ebid?

      It’s a top 5 and they’re not in it, with good reason.

      When you look at sellers feedback, you get an idea of how quiet it is. Some have reasonable size feedback in many 1000s, but it’s mostly imported from other sites and when you look more closely, you see that very little of it has been earned on ebid.

  • 4 months ago

    whats actually telling is amazon dominates world of ecom

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