Share:
POST
TWEET
SHARE
SHARE
EMAIL

New Gumtree Motors advertising proposition for retailers

By Chris Dawson July 5, 2019 - 10:00 am

Gumtree Motors have announced a new packaged advertising proposition for media agencies across an expanded automotive portfolio. This new offering is the first of a series of commercial announcements following eBay’s acquisition of Motors.co.uk to strengthen Gumtree’s motors proposition.

The new advertising offering will provide access to a combined audience of 12 million unique visitors across Gumtree, Motors.co.uk and RAC Cars. Advertisers will have the unique ability to combine first-party life-stage data with motor buying intent, across the vertical motors sites and horizontal ecommerce experiences, enabling them to directly target consumers at various stages of the purchase funnel.

“The combination of the Motors.co.uk and RAC Cars together with Gumtree’s display advertising expertise and technology will provide agencies and brands with exciting new opportunities to reach in-market car buyers.
– Phill Jones, Head of Motors

Gumtree Motors say that the integrated offer allows them to leverage extensive, meaningful data for advertisers, ultimately providing them with a deeper understanding of different consumer segments across each platform. The motoring specialist elements of the portfolio, combined with the significant audience of Gumtree, provide key insights to further improve advertising effectiveness. Consumers on our sites are in ‘shopping’ mode and are receptive to relevant, timely adverts. This improved proposition delivers additional value to advertisers whilst also improving the usefulness of our sites to consumers.”

The new integrated Gumtree Motors advertising offering is now available across the portfolio.

Have your say

View our Comment Policy

Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.

See More Companies >

Recent Comments

2 hours ago
Derek Duval: @Dav In my opinion the only reason they Ebay more adverts on the site is so...
3 hours ago
Jim: Must be a direct link to the asylum Is the only explanation...
4 hours ago
Dav: I'm also done with this thread. It's pretty clear a couple of you are always...
4 hours ago
Dav: You're not looking at the big picture. Just because something's listed on eBay doesn't mean...