Etsy is well known and a major player in the handmade and vintage arena with a marketplace that offers curated collections and suggestions.
Etsy to ‘give priority to items that guarantee free shipping to US buyers’
“Starting on July 30, 2019, we’ll give priority placement in US search results to items that ship free and to shops that guarantee free shipping to US buyers on orders of $35 or more,” said today Josh Silverman in a letter to Etsy sellers.
Etsy chief executive officer, Josh Silverman today announced the introduction of a new tool to “simplify” the process of offering shoppers free shipping in the US. Josh said the tool will be available next week for US sellers exclusively.
The move will see items with free shipping above $35 or more displayed in the top search results on Etsy. Josh said that Etsy will also begin to “prioritise these items wherever Etsy advertises in the US—in email marketing, social media, and television ads.”
Etsy will also introduce to bulk edit listings tool for storefronts with items priced at $35 or more. This will allow sellers to adjust their item prices to recover their shipping costs. The tool will become available to US sellers in the next week and all other sellers in August.
Josh said there won’t be any change to how free shipping affects search placement when buyers outside the US search on Etsy. Etsy sellers can refer to this video to understand more about the change.
Oh dear Josh Silverman you need to re-read Theodore Levitt’s work on globalisation; think global, act local and Kenichi Ohmae’s works on the same.
May I suggest that you are taking a particularly narrow view by thinking and acting geocentrically (thinking and acting locally) whilst trying to globalise your buyer and seller base.
A business is only sustainable when it’s relevant.
Hmm, my business is 50-50 US/UK so which one do I drop? Easy, why have a vast monthly bill from Royal Mail for International Tracked and Signed!
There is NO way I can incorporate free shipping to the US when they are saying it will be automatic on orders over $35. They need to make this a more realistic figure i.e. $100. I already offer 10% discount on orders of £50+ and I currently offer free UK shipping.
They need to set up a global shipping centre like eBay to solve this.