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ChannelAdvisor enhancements for Brands & Retailers

By Chris Dawson July 12, 2019 - 10:47 am

New ChannelAdvisor enhancements aim to add capabilities for brands and retailers to grow both online and offline sales, through with their Where To Buy Local solution, Amazon Advertising suite, and drop ship retailer network.

ChannelAdvisor have improved their offering to position brands to reach consumers at every touchpoint along the shopping journey while collaborating with retailer partners. By adding new marketplace connections and expanding fulfillment capabilities, ChannelAdvisor have opened up new selling channels for both brands and retailers and provides additional tools to meet customer shipping expectations.

ChannelAdvisor enhancements – Marketing Solutions that Encourage Brand and Retailer Collaboration

Amazon Advertising: Sponsored Brands Support

Manufacturers participating in the Amazon Brand Registry can promote brand awareness and sales growth on Amazon through ChannelAdvisor’s support of Sponsored Brands, a powerful complement to the popular Sponsored Products program within Amazon Advertising. ChannelAdvisor’s solution allows brands to create and manage all Amazon ad campaigns within a single, centralized platform to help consumers discover their products and drive sales.

Where To Buy – Buy Local Enhancements

ChannelAdvisor’s Where to Buy – Buy Local solution allows brands to seamlessly connect highly-qualified consumers with offline retail partners, creating a frictionless, personalized shopping experience and strengthening retail relationships. The new Where to Buy on-demand functionality allows brands to track and provide product availability and stock status data to consumers at the local store level. The solution also enables brands to display local promotional text within the Where to Buy – Buy Local experience at the product, category, city, and/or store level. New click and collect support, available in France, gives brands the ability to provide consumers with more retail purchase options directly from the brand’s website.

ChannelAdvisor enhancements – New Selling Channels

Drop Ship Network Expansion

Through ChannelAdvisor’s platform, brands can manage their drop ship retail networks—in addition to third-party marketplace activity—via an automated, streamlined interface, saving time on purchase order and invoice management while reducing inventory errors. With this release, ChannelAdvisor now supports drop ship connections in Europe, adding to a robust network of U.S. retailers.

New Marketplace Connections

ChannelAdvisor is expanding its global channel offerings to include Amazon UAE, Amazon Turkey, Amazon Brazil, Google Shopping France, Allegro (Poland), Urban Outfitters (U.S.), Free People (U.S), and Anthropologie (U.S.). As a leading marketplace platform, ChannelAdvisor’s robust and comprehensive integrations allow online brands and retailers to create global demand for their products while reaching new consumers worldwide.

ChannelAdvisor enhancements – New Capabilities to Increase Fulfillment Efficiency

Support for Zalando Fulfillment Solutions (ZFS)

ZFS allows brands to leverage Zalando’s logistics infrastructure to scale fulfillment and provide high delivery standards for their customers. ChannelAdvisor customers can now leverage ZFS through the ChannelAdvisor platform, providing a comprehensive set of tools for success on Zalando.

Advanced Batch Shipping Management

Advanced Batch Management allows sellers to increase their warehouse throughput by processing high-volume orders with shipping labels in bulk. With this addition to the Shipping Management Suite, sellers can send batches of orders to multiple fulfillment facilities and personnel simultaneously, automatically select the best shipping rate, and print the appropriate packing slips for each order.

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