Magento is a modern cloud eCommerce platform. Magento extends beyond the shopping cart for every shoppable experience, including email, mobile, in-store, and more
Magento integrates Braintree PayPal to enable seamless payments
Magento have announced the integration of Braintree PayPal to enable a seamless payments experience on merchants’ Progressive Web Applications (PWA).
Several months ago, Magento launched Progressive Web Applications Studio to give shoppers app-like, cross-channel experiences that were once reserved for native apps. This was aimed at reducing the need for shoppers to download merchants apps but enjoy a seamless mobile shopping experience akin to a shopping journey on an app.
What is PWA?
Seamless checkout and payment
Magento say that the key element of a shopping experience such as checkout and payment process are the difficult part of PWA to technically implement. This is why they have integrated PayPal’s Braintree into their default PWA storefront called Venia. The integration aimed at providing a quick and easy way for merchants to enable shoppers to pay with debit and credit transactions using a trusted gateway. Magento say that this can be configured for PWA in a matter of minutes, especially for current Braintree merchants.
This is a big deal. We heard something like this was in the works, my concern was who they would partner with since experiences with payment processors can vary wildly. Braintree is solid though, judging by the ratings and reviews.