Share:
POST
TWEET
SHARE
SHARE
EMAIL

Father’s Day to bring £834m UK retail boost as shoppers look for inspiration on Amazon

By Sasha Fedorenko June 12, 2019 - 3:48 pm

Father’s Day is forecasted to bring an £834 million boost to the UK retail market, says new research released today by Savvy. That’s up by 4.4% on the year-on-year (YoY) basis.

The report surveyed 1,000 UK shoppers on their attitude towards shopping during Father’s Day.

Father’s Day is beginning to gain momentum as a mini-peak, with 53% of the polled UK consumers say they will spend throughout the event.

Amazon is the choice of inspiration for Father’s Day shopping

According to the report, 45% of the surveyed shoppers plan to shop on Amazon for inspiration. Amazon sellers can be sure to get their ‘slice of the cake’ as consumers are more likely to shop for a variety of products on Amazon. Sellers can prepare for the event by honing their products’ tiles description, displaying relevant photos and staying on top of their communication. Merchants can expect to get flooded with customer enquiries as consumers will attempt to get their perfect gift. This will present an opportunity to upsell the product but also solidify the customer-seller relationship.

What will consumers shop for?

The research says that 61% of the respondents will be buying congratulatory cards this Father’s Day. Shoppers say that they plan to do so at the last minute. This means more pressure on merchants to deliver the last minute purchases to stay on top of shoppers’ demands. Some 23% of the polled UK shoppers say they plan to shop for chocolates, and another cohort (20%) aims to buy books, CDs and DVDs. The majority (69%) of the customers say that they “don’t mind spending more” to make their Father’s Day special.

These findings highlight many opportunities the Father’s Day can bring to merchants. In the short-term, sellers can expect to get their financial share of the predicted value. In the long-term, the event can serve as a chance to raise brand awareness, convert new prospects into buyers, and build loyalty.

Comments are closed.

Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.

Amazon

Amazon started as online book store and has grown to be the worlds largest online retailer.

See More Companies >

Recent Comments

15 hours ago
jim: corbyn trying to add another chapter to animal farm...
16 hours ago
Steve P: I thought it was a labour proposal not a Boris promise....
17 hours ago
Elvis: The quality of service would be terrible. Imagine all the cuts back they'd make and...
18 hours ago
jim: has even less credibility when 2kg via the parcel2go app Parcelforce Worldwide Express 24 Drop...