Share:
POST
TWEET
SHARE
SHARE
EMAIL

Amazon take top place as last-minute holiday gift destination

By Sasha Fedorenko June 28, 2019 - 4:33 pm

Amazon stand as a top destination for last-minute holiday gift purchases amongst the US consumers, says new The 2019 Amazon Consumer Behavior Report by Feedvisor.

The report polled more than 2,000 US consumers to understand their browsing and buying habits on Amazon in the last two years.

According to the report, 60% of US consumers choose Amazon as their go-to place for last-minute holiday gifts. The platform typically runs year-end deals where consumers can capitalise on holiday clearance, overstocks, and steep price markdowns.

last-minute holiday

Nearly three-quarters (72%) of consumers who buy on Amazon daily or almost daily shop on the platform most frequently for last-minute holiday gifts, affirming their familiarity with the website and their holiday-specific discounts and promotions, as well as demonstrating the appeal of free two-day shipping.

The report say the top response for each income bracket, as well as each age bracket except for 70+, where the top response was “other.” For those that chose “other,” responses consumers specified included malls and other brick-and-mortar stores.

During the five days from Thanksgiving to Cyber Monday last year, consumers ordered more than 180 million items on Amazon. Sellers and brands can take advantage of these key moments in time — as well as the time from mid-December through year-end — to capitalise on holiday sales and carry momentum into Q1.

Comments are closed.

Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.

Amazon

Amazon started as online book store and has grown to be the worlds largest online retailer.

See More Companies >

Recent Comments

2 hours ago
David Brackin: We have 1,298 listings which have failed and are not live on eBay at the...
4 hours ago
andy: You can't bulk edit items today either, only max 200 per page instead of up...
4 hours ago
jim: what i see is an Ebid with conscience where you off load all your dead...
5 hours ago
Alan Peterson: I would be interested to know which other categories have been affected. We are unable...