
Amazon
Amazon started as online book store and has grown to be the worlds largest online retailer.
Amazon have announced on their US site that they will be cracking down on ASIN titles. If you titles don’t comply with Amazon’s product title requirements then they will suppress your ASINs – Put bluntly, if your ASIN Titles aren’t up to scratch then your products simply won’t appear on Amazon.com.
“Starting July 22, 2019, Amazon will suppress ASINs from Amazon Search whose titles do not comply with Amazon’s product title requirements. This is because our research shows that the ASIN titles that violate our policies result in poor customer experience. Please review Amazon’s FBA Product Title Requirements prior to July 15, 2019 to verify that your current titles meet our guidelines.”
– Amazon.com
Amazon expanded on the announcement specifying the use cases they are aiming to suppress – the most blatant abuse of titles.
Amazon give the following guidance on what makes a great title and what’s not allowed. (We looked at a couple of Amazon products in the image above and even they don’t strictly follow best practise, so it’s not easy to be perfect!)
In Variation Relationships, only the title of the parent ASIN is shown on the detail page. The title for the selected child ASIN will appear once the ASIN is added to the customer’s cart, so it is important to include the variation attributes (such as size and color) in the title for the child ASIN.