2% eBay Final Value fees Promotion on Health & Beauty items

By Chris Dawson June 11, 2019 - 3:00 pm

UK sellers can pay just 2% when you sell Health & Beauty items up to £10 until the end of September in a new eBay Final Value fees Promotion, but you must actively opt in to receive the 2% fees. There is also an eBay Price reduction on Final value fees and fee caps in Home, Furniture & DIY and Jewellery & Watches categories for business sellers which you can read more about here.

If you sell in Health and Beauty, as you read through this promotion consider a couple of points:

  1. Could you lower the cost of certain products to below £10?
  2. If you offer free postage, would your products be priced below £10 if you charged postage separately?
  3. If you sell sets of items, would it make more sense to also offer them singly to take the price below £10?

eBay Final Value fees Promotion Detail

eBay are offering business sellers the discount on Final value fees for selected listings in the Health & Beauty category. Pay just 2% in Final value fees, on selected products in Health & Beauty with an item price up to £10 (excluding shipping) for new, relisted or renewed listings from the 11th of July until the 30th of September.


  • Your buyer pays: £5.00 + £2.00 postage, then your Final value fee is 2% x £7 = £0.14
  • Your buyer pays: £9.00 + £2.00 postage, then your Final value fee is 2% x £11 = £0.22
  • Your buyer pays: £11.00 + £2.00 postage, then your Final value fee is 9% x £13 = £1.17

The promotional rate will apply to listings that are new, relist or renew between 11th of July and the 30th of September until the item ends, renews or relists.This could be up to 30 days after the 30th of September, depending on the length of your listing. It will also apply to individual items involved in multi-quantity sales. For example:

  • If a buyer purchases 2 £9 items in a Multi-buy promotion, then you Final value fee is 2% x £18 = £0.36.

How to activate the 2% eBay Final Value fees Promotion

  1. Activate the promotion before the 30th of September. Please note you’ll only benefit from the discount on sales of listings that are new, relisted or renewed after you’ve activated the promotion.
  2. New, relisted and/or renewed listings from 11 July or after activating the promotion, whichever is later, will benefit from the promotion.
  3. Pay just 2% Final value fees on selected Health and Beauty items up to £10** listed, relisted and/renewed until 30 September. You’ll pay this reduced fee at the point of sale for eligible listings during this period until your item ends, renews or relists.

There are some Terms & conditions apply. Sellers must actively opt-in to the offer. The discounted 2% rate is available for all fixed price and auction-style listings, including listings with variations in the Health & Beauty category excluding Hair extensions & Wigs, Vape Pens, E-Cigarettes & Accessories, Vaporisers. Items sold above £10 will incur the normal Final value fee in full.

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