Shopware AG is one of the leading manufacturers of online shop systems in Europe
Shopware 6 built with API First Approach for channel connectivity
Shopware have introduced the next generation of their software. Shopware 6 is built on an entirely new technical platform with an the API First approach and has been developed from scratch allowing the implementation of any conceivable form of ecommerce project.
Focussing on maximum freedom through automation and networking, Shopware has effectively evolved from a “shop system” to a comprehensive “ecommerce system”. Shopware wants to provide retailers with a platform that acts as a technological hotbed for diverse business strategies and open up previously untapped growth opportunities.
The idea of maximum flexibility and the intention of preparing retailers for future challenges has been Shopware’s goal from the beginning, which is also underlined by the product claim “Your freedom to grow”.
“People evolve and change their behaviour. It’s the same people that decide which products stand the test of time. In a world of rapidly increasing complexity, simple solutions for complex problems point the way to success. That’s why we provide our retailers with more flexibility and opportunities for growth on different levels, whilst simultaneously reducing complexity as much as possible.”
– Stefan Hamann, CEO and Head of Product Development, Shopware
Shopware 6 API First approach
The API First approach means that all areas of a shop can also be controlled via an API, making it possible for various third-party providers to automate processes within Shopware. A key feature is the option of integrating any desired sales channel to be integrated. In addition to classic online shops, mobile apps, marketplaces, social shopping, or local POS (points of sale), Shopware 6 is ready to connect with any conceivable channel that will emerge over the coming years such as of IoT (Internet of Things) as well as voice or conversational commerce.
The location of the customer touchpoint will no longer be of major importance in future. All channels should be mapped centrally in one shop system, and Shopware 6 can do that with complete independence from input and output channels – also referred to as “headless ecommerce” – providing retailers with a high degree of flexibility.
Shopware 6 Perfect customer experiences
Shopware 6 offers many new functions that simplify the sales process. Among these are the “Shopping Experiences” feature, which – in a similar fashion to brick and mortar stores – place inspirational shopping at the centre of the online retail experience. Shopping Experiences allow for virtually any content page of the online shop to be customised, and that applies to all sales channels.
Shopware 6 built around your business
For a business model to thrive, the software should be based on the business’s own processes, rather than the other way round. This is why Shopware 6 has a new “Rule Builder”. The Rule Builder allows the software to map individual business models, as the functionality enables retailers to define their own rules and conditions on the basis of all available data in the shop. “Discounts based on weekdays”, “Free shipping according to customer type”, “Payment method depending on product category” are just a few examples of dependencies that retailers can define.
The new “Discounts & promotions” feature can also be configured with the Rule Builder. This function makes it easy to implement a multitude of promotional discount campaigns directly in the Shopware standard, e.g. percentage discounts, free items, “3 for 2” campaigns, etc.
Shopware 6 will be launched in July. However, technically able users can already download the developer preview on GitHub.
There is also good news in relation to the current Shopware 5 product line – Shopware 5 is a very stable, reliable and powerful ecommerce solution. After the release of Shopware 6, the development of Shopware 5 will continue, and it will be provided with long-term support for a period of 5 years. Shopware will release Shopware 5.6 at the same time as Shopware 6.