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Magento Commerce Branded Stores for Amazon Sellers launched

By Chris Dawson May 15, 2019 - 10:15 am

Adobe have announced Magento Commerce branded stores for Amazon sellers, a new offering available through Magento, part of Adobe Experience Cloud, that runs on Amazon Web Services.

The idea of Magento Commerce branded stores for Amazon sellers is to give merchants an easy way to build their own website powered by the same tools they already use to run their Amazon business. The stores come with Amazon.com merchant tools like Amazon Pay and Fulfillment by Amazon to provide the added convenience of secure payments and fast shipping services for shoppers.

Native integrations automatically sync product specs and attributes stored in Amazon Marketplace so if you make a change on Amazon it will be reflected on your webstore. If you sell on Amazon, why drive traffic to Amazon when you can drive it to your own webstore fully stocked with everything you already sell on Amazon?

“Small and mid-market businesses are taking direct ownership over how they manage customer experiences to differentiate, grow and build loyalty. Our work with Amazon empowers this large community of sellers to get closer to their customers while saving them time and money on development.”
– Jason Woosley, vice president of commerce product and platform, Adobe

The new Magento Commerce Branded Stores for Amazon offering is built to deliver faster page load times and better conversions, as well as the ability to scale for peak shopping periods such as Cyber Monday. Serverless operations means new features such as one-click checkout and dynamic media can be quickly deployed. Functionality from Amazon Pay provides the same secure payment experience as Amazon.com, with security and compliance baked in. Fulfillment by Amazon gives customers trusted shipping options that are fast and reliable via Amazon’s proven logistics operation.

“We are excited to support Magento Commerce branded stores for Amazon sellers, which builds on our long running collaboration with Adobe. Powered by AWS, this launch will provide sellers a seamless way to grow their business and scale for peak shopping periods.”
– Terry Wise, vice president, channels and alliances, Amazon Web Services

Magento Commerce branded stores for Amazon sellers helps deliver a fully operational storefront in record time, as well as access to an ecosystem of over 300,000 Magento developers and over 4,600 commerce extensions on the Magento Marketplace. Amazon.com merchant tools can eliminate the need for custom development and integration work, saving sellers time and money. With Magento Business Intelligence, merchants can also measure success from the start and take action on data insights.

The new offering is available now in North America and will extend to customers in Europe in the coming months. This offering complements the Amazon Sales Channel in Magento Commerce, which allows Magento customers looking to expand their footprint in the Amazon Marketplace to quickly integrate their catalog and start managing listings directly from their Magento admin panel. It is available today for free download on the Magento Marketplace for Magento Commerce Pro and Magento Open Source 2.2.4 (and later) customers.

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