Share:
POST
TWEET
SHARE
SHARE
EMAIL

How to future-proof your international ecommerce strategy?

By Sasha Fedorenko April 5, 2019 - 12:55 pm

Marketplaces are good for international expansion. Try a country, test the waters rather going full-blown,” is the advice Chris Dawson of Tamebay gave yesterday at IRX 2019 on international ecommerce strategy.

Speaking at a panel ‘future-proofing your international strategy’ Chris Dawson, co-founder and editor of Tamebay, Chris Lamontagne, CEO of Teespring, Tony Preedy, CCO of Fruugo consider the future of cross-border trade.

Chris said that Brexit had focused sellers’ minds on tariffs and duties. He said that sellers who are preparing for Brexit are preparing for trade with the rest of the world. He encourages merchants who wish to move beyond their base to use marketplaces as a launch pad. If you fail, fail fast through a marketplace, said Chris, if it works move on to investing into your own website.

Tony pointed out that expanding internationally presents many challenges. There’re definitely potential risk factors such as duties and tariffs, said Tony, that will create friction to global expansion.

Chris said that increased competition present threats to global expansion. Chinese sellers are flooding the west, said Chris, because of the advantages such as the cost of labour and low prices. He asked what if you’re a marketplace brand and Chinese sellers start replicating your designs and sell them for a cheaper price? As a solution, Chris said that sellers should consider bullet-proofing their brand image that can’t be replicated. Consumers want to follow shops with a story, ethos and brand values they can resonate with. He said that these elements would arm sellers to fight against their competitors.

Tony also warned retailers of a new trend that’s emerging on marketplaces. He says that they present a challenge because of the commoditisation of items. Customers are now buying from manufacturers, said Tony, and that’s a very dangerous trend for retailers.

Concluding, Tony said that automation is the key to accelerating operations. You have to look at solutions, said Tony, automate every process so you can focus on more significant things.

Comments are closed.

Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.

Zalando

Zalando is a massive retail phenomenon in Europe. It’s particularly prominent in Germany, where they boast 95% brand recognition amongst adult shoppers.

Amazon

Amazon started as online book store and has grown to be the worlds largest online retailer.

Fruugo

Fruugo is a global marketplace with dedicated websites for 32 countries including the UK, most of Europe, parts of Asia and also Australia and New Zealand.

See More Companies >

Recent Comments

59 mins ago
Tony: I think Linnworks should price the separate features, So people can pay for what they...
2 hours ago
LW USER1: These guys just want to cash in on our hard work. Your right the FBA side...
2 hours ago
LW USER: Linnworks, what can I say. Some great features BUT LACKING in what a business...
6 hours ago
Ash: I don’t recommend cloud commerce pro that’s for sure. No help and customer service is...