Non-EU retailers generate 80% of their cross-border sales on marketplaces

By Sasha Fedorenko March 19, 2019 - 3:33 pm

Retailers outside of the European Union generate 80% of their cross-border sales on marketplaces, with Amazon leading with £27bn in revenue in 2018, says Top 500 cross-border retail Europe report by cbcommerce.

According to the research countries such as Western Europe and Scandinavia, £30bn were generated by the 500 biggest cross-border retailers that are located in Europe. A quarter of this money comes from online marketplaces, while 40% is generated by pure players.

The report also says that cross-border ecommerce revenue was worth £117bn in 2018. That’s up by 13.2% compared to last year’s growth. This corresponds to a cross-border share of total online sales in Europe of 22.8% in 2018. The study predicts that international online revenue will soar up by 19% to reach £139bn in 2020. In 2022, the research forecasts the cross-border ecommerce to increase 50% to make up £209bn in sales. This report says that the European cross-border ecommerce trade will nearly double over the next three years.

The study concludes that some 23.6% of European consumers appreciate the convenience of cross-border ecommerce and ask the decision-makers in the Commission and the European Parliament to further simplify tax and cross-border rules. Despite Brexit, they strongly believe in a promising future for cross-border ecommerce in Europe.

Comments are closed.

Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.


Amazon started as online book store and has grown to be the worlds largest online retailer.

See More Companies >

Recent Comments

4 hours ago
isla12: It affects footwear as well, it is impossible to get the listings to work correctly...
11 hours ago
Jonah: The best article I have read on here in quite a while. Short sighted eBay,...
14 hours ago
SAM: It is not just eBay that is run by complete Balloons (and it is) the...
15 hours ago
crackerjackcommerce: It would be so useful if ebay can provide a user interface which shows your...