‘Persistence is the recipe of a successful business:’ Notonthehighstreet founder

By Sasha Fedorenko March 27, 2019 - 5:23 pm

Persistence is the recipe of a successful business,” is the advice Notonthehighstreet founder gives to small business sellers.

Speaking at Retail Week Live today, Holly Tucker, founder of Notonthehighstreet recalls the time when she started selling from her kitchen table. At the time, the future seemed uncertain, but her persistence and willingness to never give up was the key to Notonthehighstreet’s triumph today.

Now, we have 5,000 small businesses, says Holly, and the difference is that this isn’t their hobby but the primary source of income. She says that the marketplace’s sellers were used to getting £200 a month and now they’re turning over millions of pounds. The key to that success is the support of merchants so they can focus on their creativity.

What kind of sellers qualify for Notonthehighstreet?

We’re the largest online gift site in the UK, says Holly, and joining us is like winning a golden ticket for Charlis’s Chocolate Factory. She refers to Notonthehighstreet’s sellers as ‘partners’ because selling on the marketplace is equivalent to starting a partnership.

Holly says that in order to qualify to sell on Notonthehighstreet, sellers should ask themselves a number questions: Is your product offering unique and strong enough? Will the marketplace’s customers respond to it? Can we work with you and develop your business? Can you deal with a large volume of products? How are you going to deal with customer enquiries and pressure to deliver good customers experience? If the answer is mostly positive, then a merchant should consider applying to become a Notonthehighstreet partner.

Why Notonthehighstreet, and not Amazon?

Our USP is that customers care about sustainability unlike the majority of Amazon shoppers. Our gifts are unique and thoughtful. We find that shoppers want to find exclusive products, and that might not reflect every item on our marketplace but we’re trying to stick to that model. One of our partners created chocolate Brussels sprouts and years later we saw M&S selling them. This shows the level of creativity of our partners.

Advice for merchants

When we started, sellers couldn’t afford to sell on the high street, says Holly, now if you want to start a small business you have platforms such as Notonthehighstreet. The environment has changed to the world of sites that have been build in a day. She says that the future is small, it’s welcoming of small businesses because what they do to our economy. Holly argues that even a single family can run a whole business. She says that it only takes passion about what you do, and taking the lows and highs along the journey.

  • Elisha Bee
    2 years ago

    Notonthehighstreet full of chinese stuff and when you apply to sell they dont tell you the prices and then say no to a real crafter. I sell jewellery on Amazon I have Chinese imported jewellery, I have seen on the site but i dont claimi it is handmade in another country. I do sell on Amazon handmade and they did check I was handmaking jewellery (I sell imported jewellery and handmade by myself). I applied tonotonthehighstreet and got refused. So peristant Chinese sellers can apply and be sucessful. The refusal got me selling on other platforms. So it did work out for me.
    And making jibes about Amazon shoppers not caring about sustainablity is based on what evidense? My designs are unique and thoughtful and when made by me not imported Chinese jewellery been passed of as unique.

  • Phillipa
    2 years ago

    Unfortunately, despite calling them partners, Notonthehighstreet do not treat all of their sellers equally, there are a select few who are willing to create products ‘inspired’ by current trends as set out by NOTHS which are then featured in their gifts and trends categories, the rest have to pay extra to a 3rd party to get their products seen. Also NOTHS staff interfere with what products sellers can list and every single one has to be submitted for approval which makes it virtually impossible to run a business on the site. Most sellers (big and small) have been forced to look for other outlets and many have left due to the way they have been treated. The suggestion that the majority of Amazon shoppers do not care about sustainability is incorrect and is particularly insulting to the NOTHS ‘partners’ who also sell on Amazon Handmade.

Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.


Amazon started as online book store and has grown to be the worlds largest online retailer.

NotOnTheHighStreet are home to more than 5,000 of the UK’s best small creative businesses that we’re proud to call our Partners, here to do what they do best — surprise us with thoughtful gifts, original homeware, unforgettable experiences and more.

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