eBay’s Retail Revival to support marketplace SMEs’ growth in North Carolina
eBay‘s Retail Revival is extending to support small and medium-sized enterprises (SMEs) in Greensboro, North Carolina.
The marketplace announced today the expansion of their programme. The scheme aims to “harnesses the power of technology and eBay’s global marketplace to support and grow small businesses.”
The news marks the third partnership of its kind in the US. The 12-month programme is designed for local SME owners looking to grow their businesses on eBay’s marketplace.
Merchants will receive ongoing support and resources to get started at scale their trading on eBay’s platform. This includes customised training, one-on-one coaching, direct access to a dedicated eBay customer service team, and an eBay store subscription. These are provided at no cost to participants or the city.
eBay will also be promoting sellers’ businesses through a variety of marketing channels. The global audience will hear about merchants’ “unique stories and products.”
“As one of the largest online marketplaces in the world, empowering entrepreneurs and small businesses is central to eBay’s business and purpose. Through the power of eBay’s platform and our millions of shoppers across the globe, we’re committed to making a positive impact on the growth of local retailers and their communities.”
– Chris Librie, head of Global Impact, eBay
Greensboro Mayor Nancy Vaughan and Suzy Deering, chief marketing officer of eBay Americas, gathered at the International Civil Rights Museum to celebrate the announcement of the program. They hailed the support for traditional “main street” businesses to connect with eBay’s 179m active buyers.
“I am looking forward to our partnership with eBay and assisting our local entrepreneurs to expand their business to an online marketplace open around the clock. “The Retail Revival program will give local business owners and entrepreneurs the tools they need to expand their customer base domestically and internationally. I am grateful to eBay for choosing Greensboro for its next partnership.”
– Vaughan, Mayor
This announcement follows successful Retail Revival US programme launches in Akron, Ohio, and Lansing, Michigan, as well as a global expansion to Wolverhampton, UK and Halifax, Canada. All of these cities have already helped small businesses generate millions of dollars in sales and export to over 70 international markets.