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eBay Item Specifics changes for Women’s Dresses now mandatory
From today, the 13th of February 2019, sellers listing on eBay UK in the Women’s dresses category will need to cope with eBay Item Specifics changes for colour, dress length and style for any new and revised listings.
eBay will not be blocking existing Good til Cancelled listings from renewing in an attempt to make sellers’ lives easier, but if you have listings that expire and wish to relist them then you will need to add the new Item Specifics.
Although the new eBay Item Specifics changes will be mandatory for new or revised listings, eBay still strongly recommend sellers update any existing listings which are missing these item specifics as they say that they can see listings with these values sell better than those without.
We should expect to see further mandatory eBay Item Specifics changes in many categories over the course of the next year and particularly in fashion where eBay are currently focusing. eBay say that changes like this help sellers generate more sales by making it easier for buyers to shop on eBay. In terms of dresses (this was measured over 8 months from December 2017 to July 2018):
- Dresses listings with item specifics “style” and “dress length” completed sell on average 81% better than those without
- Dresses listings with the item specific “style” completed sold 86% better than those without
- Dresses listings with the item specific “dress length completed sold 76% better than those without
In terms of tops and shirts (This is based on an average of 5 weeks post November the 8th vs the previous 5 weeks):
- Since mandating two item specifics in the tops and shirts category in November year over year growth in that category has accelerated by 5% points vs a control group of similar women’s clothing categories.