Chinese online retail to be ‘double the size’ of the US market

By Sasha Fedorenko February 11, 2019 - 2:37 pm

Chinese online retail look set to reach a “double the size” of the US market in three years, says new research by Forrester.

The ecommerce market is expected to hit $1.8tn (£1.4tr) in 2022, suggests report by The ecommerce in China: trends and outlook for the largest ecommerce market by Forrester.

Chinese online retail is set to see $1.1tr (£85m) this year. This will make the country the first trillion-dollar ecommerce in the word.

Some 38% of the Chinese population are currently shopping online. The percentage is expected to see an 8.5% compound annual growth rate by 2022.

Marketplace businesses such as Alibaba and are currently accounting for 85% of the Chinese online market. However, they are now facing increased competition from new entrants including Pinduoduo and Xiaohongshu.

This news poses a question on whether the US and China trade war would impact the country’s ecommerce growth. Alibaba already saw the slowest growth since the third quarter of fiscal 2016 as the result of the US-China trade war keeping shoppers away during the peak trading season. January saw Alibaba addressing “unfair” treatment of technology company Huawei after the US tried to limit the tech leader’s access to Western markets.

In what it looks like a US-China trade war, will China stand a chance of reaching its predicted target?

  • ifellow
    5 months ago

    Who says tax fraud doesnt pay

Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.


Alibaba is China’s biggest online commerce company that offers consumer-to-consumer, business-to-consumer and business-to-business sales.

See More Companies >

Recent Comments

18 hours ago
Jim: Ebay execs won't care a monkeys What you guys dribble on about ,they wont even know...
1 day ago
SMB: eBay paid Devin $17 million last year. He got to buy shares at reduced rates...
2 days ago
ed martin: It's wonderfully irrelevant. So daft that we should argue for the same draughtspersons to rewrite income...
2 days ago
ed martin: comment to ifellow above: The UK has hardly any staff employed to deal with such issues. Its...