Amazon US advertising revenue to double this year

By Sasha Fedorenko February 21, 2019 - 4:05 pm

Amazon US advertising revenue is predicted to double this year, surpassing Oath and Microsoft to take the third position behind Facebook and Google, says new research.

US advertisers will spend $4.61bn (£3.53bn) on Amazon this year, suggests the study titled ‘Amazon Advertising 2018: The New No. 3 US Digital Ad Firm’ by eMarketer. That’s 4.1% of all digital ad spending in the US. Amazon’s US advertising is predicted to increase by about 10% to 12% over the course of the year.

The study explored how marketers and media buyers are planning to use Amazon for advertising, and how Amazon’s audience data and product search capabilities offer a point of differentiation from Facebook and Google.

While Amazon are in third place after Facebook and Google in their US advertising market share, the gap is expected to narrow as Amazon gain more momentum. Amazon are currently 4.1% behind Facebook’s 20.6% and Google’s 37.1% of market share. In 2020, Amazon’s 7% share will stand closer with Facebook’s 20.8% and Google’s 35.1% of US digital ad spending.

Comments are closed.

Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.


Amazon started as online book store and has grown to be the worlds largest online retailer.

See More Companies >

Recent Comments

1 day ago
Elvis: haha, how fitting lol....
1 day ago
Bill Gates: It doesn’t look like the user interface has been redesigned since 2002 either. Is that...
1 day ago
jim: and again, we dont give a hoot what ebay do as long as were...
1 day ago
Dav: Really how many more schemes can eBay keep coming up with? They are far beyond...