Amazon own brand furniture launches in UK with Movian and Alkove

By Chris Dawson February 13, 2019 - 11:28 am

Amazon UK have moved into the furniture market unveiling two Amazon own brand furniture offerings – Movian and Alkove. These are the first Amazon own brand furniture available in the UK. Including stylish products for the living room, dining room, and bedroom and, the home and interior lines aim to refresh the home with versatile pieces that fit seamlessly into various lifestyles.

Movian offers a flexible and practical collection of modern, Scandinavian-inspired furniture. From a minimalist single bed to a Japanese-inspired wardrobe, the product range includes trendy furniture for every space in the home. With functional products like the andre accent chair, Movian offers quality items that are designed for customers taking their first steps to create a unique living space. At launch, 33 Movian products are offered

Alkove is a high-end brand for customers looking for premium design and quality materials. The brand offers a superior quality collection of sophisticated key pieces like this sleek, handcrafted leather sofa. Stylish products like the wild oak bed and an extendible table made from solid beech wood, enable customers to transform their homes into eye-catching and luxurious spaces.

A word of warning for Amazon merchants, lighting, additional home furnishings and textile items will be introduced to the Amazon own brand furniture ranges in due course. Textiles especially covers a wide range and could include everything from curtains to bed linen. It’s worth noting that Amazon routinely use Amazon Sponsored Products and Amazon Sponsored Brands as well as their ‘Own Brand’ banners to promote their own products. At launch, 51 Movian products are offered

Amazon point customers to their new destination for home inspiration at where they say home owners can find a broad selection of furniture including Amazon own brand furniture and Amazon exclusive brand furniture. (Amazon own brands are products commissioned by Amazon whilst Amazon exclusive brands are products made by established manufacturers but only available on Amazon).

For Amazon to set up a new destination microsite dedicated to furniture is sending a strong signal that they are looking to heavily promote and rapidly expand in the category.

Have your say

View our Comment Policy

Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.


Amazon started as online book store and has grown to be the worlds largest online retailer.

See More Companies >

Recent Comments

6 hours ago
tyler: I have not looked at the increase in rates yet but to slightly contradict the...
14 hours ago
Gav: If you qualify for it by posting enough items, I strongly suggest looking into switching...
15 hours ago If you're a Royal Mail account customer and use the standard BPL account code for...
16 hours ago I spoke to my RM Account Manager who was unaware of the specific changes to...