Usain Bolt Xoom Global Brand Ambassador as service expands to Canada
PayPal have named Usain Bolt Xoom Global Brand Ambassador. The fastest man on earth and eight-time Olympic Gold Medalist will be the new Xoom global brand ambassador through to 2020 as they expand outside of the US for the first time and start to offer their service in Canada.
Canadians can now use PayPal’s Xoom to send money, pay bills or reload phones fast to more than 130 countries internationally at competitive rates.
The global remittance market is an estimated $600 billion industry with Canadians remitting nearly $24 billion annually. Canada is one of the world’s most diverse countries and is home to nearly 7.5 million foreign-born people from more than 200 places of birth. Introducing Xoom will benefit more than one in five people living in Canada – many of whom support family members overseas for things like medical bills, education, utility bills, and other financial needs.
“The traditional methods of sending money abroad are slow, expensive and stressful for both the sender and the receiver. Senders are often faced with worry about when, or if, their money will reach their loved ones. As a disruptive digital remittance provider, Xoom is helping to eliminate these inconveniences so it’s fast and easy for Canadians to send money abroad for cash pickups, bank deposits, reloading prepaid phones and paying bills for loved ones back home—all from the comfort of their homes or from their mobile devices.”
– Julian King, Vice President and General Manager, Xoom
A new campaign,‘Money Go Xoom’ marketing campaign is launching this month in Canada and the United States underpinning Xoom’s ability to provide a fast, secure and convenient way to pay bills or send money to people around the world. It will be brought to life, with Usain Bolt Xoom Global Brand Ambassador, in a variety of digital and broadcast spots.
“Having experienced the difficulties of sending money to my own family back home in Jamaica, I’m thrilled to endorse and partner with a company that’s focused on delivering a fast and convenient way to send money or pay bills for family from afar.”
– Usain Bolt