… while Black Friday shows Amazon’s investment in France come to fruition
Amazon France took an impressive 12.7% of all ecomm sales in France over the Black Friday weekend, up 1.7% on 2017 and an impressive pay-off for the €10 billion Amazon says it has invested in France since 2010.
The figures, from Hitwise and Tamebay’s sister research companyRetailX show that Amazon was a dominant force in France over the Peak weekend. According to the figures, the marketplace offered eight days of deals on over 70,000 items, which it said added up to over €10 million in potential savings. The company offered 7,500 temporary positions for the holiday season, based at its distribution and sorting centres across the country.
Separate research from EY-Parthenon estimates Amazon also now currently holds around 28.7% of the Germany ecomm market over the Black Friday weekend.
According to RetailX, other leaders in the French market over Black Friday included Cdiscount, which saw a rise of 0.3% to 7.7%; Fnac a rise of 0.43% to 3.41%; and Fnac sister brand Darty saw a rise of 0.27% to 2.53 percentage share.
Auchan saw its share drop to 0.96%, putting it behind Boulanger, whose share rose from 0.01% of the market to 1.64%.